DxOMark has tested two recently-announced announced long telezooms, the Sony 70-400mm F4-5.6 G SSM II and the Nikon AF-S Nikkor 80-400mm f/4.5-5.6G ED VR, as well as the older AF Nikkor 80-400mm f/4.5-5.6D ED VR. As part of our ongoing collaboration we’ve added the test data to our lens comparison widget, and to add a little more context we’ve also included a couple of super-tele primes from Canon. Click through to see how these lenses compare, with links to view the results in our lens widget, and for the full data on DxOMark.
In the world of photography, the word Flash is perhaps the one that you’ll hear the most, as it has a whole multitude of applications and references, why is this? The main reason, is due to the amount of kit that you can buy that carries the flash name: Flashguns Flashheads Flashstands flash diffusers The list goes on and on… Continue Reading
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Without the right DSLR lenses, you’re not taking the best possible pictures that you can, nor are you living up to your full potential as a photographer. Do you want to snap the sharpest, most crystal clear pictures ever? You need to use a really high-quality lens to make your pictures come out the best every time. In this list Continue Reading
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The goliaths of the digital SLR world are Canon, Sony and Nikon. When progressing to this photographic level of awesome picture taking, deciding on your first Professional DSLR is a very important decision. And due to all the varying DSLR camera reviews available on the internet it can prove to be a somewhat daunting one! It’s All About The Loyalty Continue Reading
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It doesn’t seem that long ago since we had to go down to the local photo shop to extract all our snaps… and then back again to pick them up. Back then you would have the option of 24 hours standard or one hour express photo processing times. These days, things have changed quite drastically, and waiting for photographs to Continue Reading
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As part of our ongoing collaboration with DxOMark we’ve added more lenses to our test data comparison widget. These include a range of 70-200mm zooms from Canon, Nikon, Tamron and Sigma, and the Nikon-mount version of the Sigma 35mm F1.4 DG HSM tested on both the D7000 and D800. Click through for links to view these lenses in our widget, and for the full data on DxOMark.
As part of our ongoing effort to make dpreview more useful, we’ve moved user reviews into the forum system. There are more than 40,000 user reviews on the site, and now you can now create, post, view and comment on them directly from the forums. More after the jump…
bit.ly – Nikon D50 6.1MP Digital SLR Camera with 18-55mm f/3.5-5.6G ED AF-S DX Zoom Nikkor Lens Nikon’s D50 interchangeable-lens digital SLR camera is designed to make it easier than ever to enjoy the thrill of outstanding digital SLR picture quality easily and instantly. Combining the outstanding response of Nikon’s patented digital and photographic performance with optical performance available only from renowned Nikkor interchangeable lenses and expanded shooting options only available in a quality digital SLR camera, the Nikon D50 makes exceptional digital SLR photography a reality for everyone. The next evolution of Nikon’s scene-optimized Digital Vari-Program modes simplifies picture taking, freeing the photographer to concentrate on capturing the evanescence of special moments. Selecting one of the seven easily distinguishable icons from the handy exposure mode dial optimizes otherwise complex settings and ISO-equivalent sensitivity to produce consistently remarkable results. Newly added is Child mode, which makes it easier to take memorable pictures of the little ones complete with ideal vivid color and contrast–ready to print beautifully without the fuss of later adjustments at the computer. Full manual exposure control is also available, allowing more advanced photographers all the creative freedom they desire while also making it possible for all photographers to expand their enjoyment of photography. The D50 features a new 6.1 effective megapixel Nikon DX … Video Rating: 0 / 5
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AdoramaTV presents Tether Tools. This week Mark will show some products from Tether Tools. This product line is designed to help photographers meet their tethered photography needs . He will show you a couple lightweight and versatile tables that attaches to any studio light stand or tripod providing a stable working surface for photographers shooting in studio or on-location. For more information about Tether Tools and related videos, go here: www.adorama.com Send your questions to: AskMark@Adorama.com
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AdoramaTV presents Nikon Macro Gear. This week Mark will show us some great Nikon macro products. From macro lens to on camera flashes. For more information about the Nikon 105mm f/2.5 Micro lens or the R1C1 Wireless Close-Up Speedlite System, and to learn more about macro photography, go here: www.adorama.com Send your questions to: AskMark@Adorama.com
Brief: In store support for the launch of the 400D, an entry level DSLR. Target market: Amateur photographers looking to upgrade their camera. Critical Insight: Nick, 39, lives in Andover, Hampshire, UK. Married with a 10-year-old son, he has been into photography for about 2 years since buying a digital point and shoot camera. “I love taking all types of photographs; rural landscapes, portraits and I like to experiment but I find my current camera limits my creativity. I have thought about buying a Digital SLR but I’m still worried they are too complicated… I just want to get out there and get a great shot”. Communications strategy: Welcome to the playground. Creative Innovation: Based on our research we found that the larger camera retailers also sold TV monitors, which were an excellent POS site – so long as the content is great. Kieran Dodds (www.kierandodds.com a friendly, approachable and down to earth professional photographer was cast to demonstrate the user friendliness of the 400D in an appealing and un-hurried series of films. ROI: We shifted Canon’s trade marketing budget from paper heavy POS (posters, leaflets etc…) to digital moving image content. This innovation revolutionalised the Canon approach to trade marketing tools and yielded dramatically increased ROI by developing content that could be used throughout the marketing mix ie in-store, on-line, on-pack and in-box. To date the films have been viewed by over 15 million people and continue to be a … Video Rating: 4 / 5
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