Sony Mobile has released the first super-slow-motion short movie that has been completely recorded on a smartphone. All of the movie’s scenes were recorded by 120 amateur videographers from 21 countries on the Tróia peninsula near Lisbon, Portugal. The footage was shot under the direction of award-winning director Chris Cairns and using the new Motion Eye mode of the Sony Xperia XZ Premium smartphone that is capable of capturing moving images at 960 frames per second.
Tag: premium
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Drone sales doubled in 2016, premium features help push sales
According to a report by analyst firm The NPD Group, U.S. dollar sales of drones more than doubled in the 12 months ending February 2017. Premium drones, which are defined as drones that cost $ 300 or more, drove a large portion of the growth for most of the year but during the holiday season drones with a price tag between $ 50- $ 100 saw a significant increase in sales as well.
“While 2017 will see mid-tier and entry level drones (priced under $ 300) continue to drive unit demand, new form factors and innovations in sensing and imaging technology will help meet the needs of premium drone buyers,” noted Ben Arnold, executive director, industry analyst for The NPD Group.
When comparing items sold in the $ 300-$ 500 price range, researchers also identified a clear consumer demand for premium features, such as auto pilot capabilities or follow mode functionality. Models offering those features sold considerably quicker than simpler variants.
Drones have clearly left the novelty item stage behind and become a mainstream consumer products. Let’s hope this transition will manifest itself with new and more powerful features, and even more affordable price points in the nearer future.
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Sony Xperia XZ Premium features 960 fps slow-motion and 4K display
Sony has today announced two new high-end Android smartphones, the Xperia XZ Premium and the Xperia XZs, which both use a 19MP 1/2.3 image sensor that is based on Sony’s recently announced 3-layer stack technology for smartphones. The camera, which Sony calls Motion Eye, also features a 25mm equivalent lens, F2.0 aperture, laser-assisted AF and an RGBC-IR sensor for natural color rendering. In video mode it can record 4K footage and comes with Sony’s very efficient SteadyShot 5-axis digital stabilization. Sony also says it has improved the panorama mode which is now capable of capturing higher resolution images.
Thanks to the 3-layer sensor’s fast readout times the camera’s highlight feature is a 960 fps slow motion video mode that can record 720p footage. The new sensor technology also reduces the rolling shutter effect in both still images and video. The two new models also the same front camera which comes with a 13MP 1/3.06” sensor and 22mm equivalent focal length.
While the camera looks impressive the Xperia XZ Premium offers the best of the best in all other departments as well. The Android 7.0 operating system is powered by Qualcomm’s latest Snapdragon 835 chipset and 4GB of RAM. Images can be viewed and composed on a 5.5” display with 4K resolution that also supports HDR technology. The phone is completely wrapped in Gorilla Glass 5 and waterproof (IP68). The 3,230mAh battery supports Quick Charge and the power button doubles as a fingerprint reader.
The Xperia XZs comes with the same new camera as the XZ Premium but, with a 5.2″ 1080p screen and Snapdragon 820 processor, is otherwise more or less identical to the current XZ. The Xperia XZs will be available early April at approximately $ 700. The XZ Premium will launch later in spring. No pricing information on the higher-end model has been released yet.
Sony Xperia XZ Premium key specifications:
- 19MP 1/2.3 CMOS sensor
- 25mm equivalent lens
- F2.0 aperture
- ON-sensor phase detection and laser-assisted AF
- RGBC-IR sensor
- 4K video
- 5-axis digital stabilization
- 960fps slow motion at 720p
- 13MP front cam with 1/3.06” sensor and 22mm equivalent focal length
- Android 7.0
- Qualcomm Snapdragon 835 chipset
- 4GB RAM
- 5.5” 4K display
- Waterproof (IP68)
- 3,230mAh battery with Quick Charge
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Samyang goes Premium with MF lens range
Korean optical manufacturer Samyang has announced a new series of upper-class lenses called Premium MF. The company has released details of a new manual focus 14mm F2.4 wide angle lens and an upgraded version of its popular 85mm lens but with an F1.2 maximum aperture. The models have a very smart-looking redesigned exterior and are finished in aluminum with narrow focusing rings in smooth rubber and an outline reminiscent of the Zeiss Milvus range.
Samyang says that the new optical construction of the lenses produces resolution suitable for 8K video and 50MP still sensors, and new coatings and special elements reduce aberrations to enhance the clarity of the pictures they create.
The 85mm F1.2 uses 10 elements in 7 groups and features a 9-bladed iris and a filter thread of 86mm. The Canon version, which is the only one mentioned at the moment, is set to weigh 1050g. The Premium MF 14mm F2.4 will have 18 elements in 14 groups, and will also have a 9-bladed iris but no filter thread. It is quoted as being available for Canon EF, Nikon F and Sony E cameras and will weigh 791g.
The company has yet to announce prices for these lenses but has said they will go on sale this year. For more information see the Samyang website.
85mm F1.2 MTF Samyang Premium MF 85mm F1.2 
14mm F2.4 MTF Samyang Premium MF 14mm F2.4 Press release
Samyang introduces new Premium Lens Line-up
September 12th, 2016, Seoul, South Korea – Photokina, Global optics brand, Samyang Optics (http://www.samyanglensglobal.com) will announce its long-awaited first premium lens line-up: 85mm F1.2 and 14mm F2.4. This launch is a cornerstone for Samyang Optics to become a ‘Total Imaging Solution’ brand along with the introduction and expansion of autofocus lenses and XEEN lenses.
Founded in 1972 in South Korea, Samyang Optics has been the representative of Korean optics industry. With over 40 years of research and development in optics, Samyang integrates the essence of history and introduces a signature lens line-up of Samyang. “We believe a lens is one of the foremost elements in photography and videography”, says Haejin Lee, the head of Samyang Research Centre. He continues, “to create a signature Samyang Lens series, we have reviewed all the meetings and talks with photographers and cinematographers from past decades. They always return to one concept, the image quality. And it’s what we are after.”
85mm F1.2 and 14mm F2.4 manual focus lenses inherit and upgrade the eminent Samyang’s image quality to the next level. The new Samyang Lenses have the unprecedented resolving power, matched with 50 megapixels photo and 8K video productions. The two lenses enable you to capture life-long memories in everlasting image quality. Bokeh, out-focusing, starburst effect creates unforgettable image. Photographers can rely on the lens under various conditions. The resolving power contains abundant pixel information, allowing photographers the freedom in post-production to create unique image of own. Also, the minimised aberration enhance the clarity of image, creating more impressive image than your eyes can see.
The F1.2 of 85mm is, by far, the brightest lens in existing full frame DSLR lenses, securing the fast shutter speed. It has ten elements in seven groups, applying one aspherical lens and two high refractive lenses. The aspherical lens minimises the aberration and unnecessary light dispersion. Two high refractive lenses effectively adjust the path of light and deliver maximum amount to the sensor for clear and vibrant image.
The 14mm F2.4 is equipped with the most advanced optical technology among Samyang Lenses. It has 18 glasses in 14 groups including four different special optics: two aspherical lenses, one hybrid aspherical lens, two extra-low dispersion lenses and one high refractive lens. This optimal performance creates impressive image quality from centre to corner of image.
Also, the design itself is the statement. Aluminium alloy metal is adopted for maximum durability. With a sleek yet unprecedented design with flowing curves, this signature line-up is a one-of-a-kind lens. The usability is maximized with considerate diameter in 93~95mm.
In pursuit of image quality itself, Samyang will continue to develop premium manual focus lenses in response to the demands of professionals and will compete with world famous optics brands in quality and design. The lenses will be globally available in 2016, with suggested retail prices announced at a later date.
Samyang Premium MF 14mm F2.4 / 85mm F1.2 specifications
Samyang Premium MF 14mm F2.4 Samyang Premium MF 85mm F1.2 Principal specifications Lens type Prime lens Max Format size 35mm FF Focal length 14 mm 85 mm Image stabilization No Lens mount Canon EF Aperture Maximum aperture F2.4 F1.2 Minimum aperture F22 F16 Aperture ring No Number of diaphragm blades 9 Optics Elements 18 10 Groups 14 7 Special elements / coatings 2 aspherical + 1 hybrid aspherical + 2 extra-low dispersion + 1 high refractive lens + Ultra Multi Coating 1 aspherical + 2 high refractive elements + Ultra Multi Coating Focus Minimum focus 0.28 m (11.02″) 0.80 m (31.5″) Maximum magnification 0.08× 0.13× Autofocus No Full time manual Yes Distance scale Yes Physical Weight 791 g (1.74 lb) 1050 g (2.31 lb) Diameter 95 mm (3.74″) 93 mm (3.66″) Length 109 mm (4.29″) 98 mm (3.86″) Materials Aluminum Sealing No Colour Black Hood supplied Yes -
11 Premium & Free Resources for Photographers (Bundles, eBooks, Courses)
How do I start my own photography business? How can I improve my shooting skills? What do I need to edit images faster? There’s no lack of information to answer these and other questions photographers may face. But then again, choosing the right eBook, email course, or Lightroom preset collection from an overwhelming amount of available resources may be quite Continue Reading
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40+ Free & Premium Lightroom Presets You Shouldn’t Miss
Presets can be a Lightroom user’s best friend. When you are editing hundreds or thousands of photos any time you can save in post processing is extremely valuable. Making use of presets is one of the best ways to streamline your workflow and save time in the editing process. You can either create your own presets, download free presets, or Continue Reading
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Sony releases three premium ‘G Master’ lenses for FE-mount
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Sony has created a new lineup of lenses for its full-frame cameras known as G Master (GM). These are the company’s high-end lenses that sit above its ‘G-series’ lenses and, as you might imagine, command a premium price. The first three GM lenses include FE 24-70mm F2.8, FE 85mm F1.4 and FE 70-200mm F2.8 OSS.
In addition to the lenses, Sony also released a pair of teleconverters (1.4x and 2.0x) for use with the new 70-200mm F2.8 lens.
At the press conference announcing the new lenses the company placed enormous emphasis on the importance of high resolution and high quality bokeh. Says Senior Technology Manager Mark Weir: “Being a leader in image sensor technologies, we have a unique insight into where sensor and camera technology is going, and we put this insight into our lens design.”
Sony mentioned they’re now designing G Master lenses to a 50 lines per mm standard, a step up from the 10 and 30 lines/mm MTF traces we’re used to seeing. Regarding bokeh, Sony explained that the lifelike nature of an image in either still or video is determined by the nature of the transition from in-focus to out-of-focus areas, and that an abrupt shift between the sharp region and the background can look artificial. Their research shows that this often comes down to a lack of precision in the preparation of the lens elements, and less than optimal positioning the optical cavity. Sony indicated that G Master lenses can be shaped to within 1/100th of a micron of their design spec to address this problem. 11 aperture blades on the new 85mm and 70-200mm lenses also indicate a serious commitment to smooth out-of-focus areas.
Additionally, each G Master lens employs a different drive mechanism for optimal AF performance. The 24-70mm uses a Direct Drive Supersonic motor (SSM), which we’ve previously noted to confer incredibly fast, accurate, and silent AF to the FE 35mm F1.4 lens. Sony boasts this focus motor to offer 0.01mm precision of focus group placement. The 85mm F1.4 uses a ring drive. The 70-200 sports a dual implementation: two focus groups at either end of the lens are drive by different actuators. A ring drive SSM drives the front AF group while dual linear motors drive a floating rear group. The result is fast continuous autofocus and silent AF for video, as well as in impressive minimum focus distance of <1m.
Sony also emphasized their development of advanced simulation techniques that make it possible to control things like bokeh right from the design stage. Previously, it was difficult to judge the effects of optical design without first building the lens – simulation technologies now help Sony see the effects of iterations on the optical design.
The first G Master lenses will be available in March, with the 24-70mm listing for $ 2200 and the 85mm listing for $ 1800 in the U.S. The 70-200mm will follow in May, with pricing yet to be determined.
Press release:
Sony Launches New G Master Brand of Interchangeable Lenses
Three new models including 24-70mm F2.8 Zoom, 85mm F1.4 Prime and 70-200mm F2.8 Zoom deliver unrivaled imaging experiences
NEW YORK, Feb. 3, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced their flagship G Master™ brand of interchangeable lenses.
Sony’s new brand includes three new E-mount full frame lenses including a 24-70mm constant F2.8 standard zoom, an 85mm F1.4 prime and a 70-200mm constant F2.8 telephoto zoom. Representing the ultimate blend of high resolution and beautiful bokeh, the new lenses feature Sony’s innovative optical element technology, design and calibration. This allows them to produce still image and video content with a level of detail and expression that has never before been possible.
“The new G Master brand represents the finest and most impressive group of lenses that Sony has ever brought to market,” said Neal Manowitz, Vice President of Digital Imaging at Sony Electronics. “With our knowledge of what the future will bring for digital imaging, we have designed these lenses and can ensure that the G Master brand will inspire and ‘wow’ photographers and videographers for years to come.”
New FE24-70mm F2.8 GM Standard Zoom Lens
Featuring some of the most advanced lens technologies in market today, the new FE 24-70mm F2.8 GM (model SEL2470GM) is the ultimate choice for those seeking the highest possible optical performance for portrait, travel and event photography or even simple everyday shooting1.
The new lens is built with three aspherical elements including a newly developed, extremely precise XA (extreme aspherical) element that reduces aberration and delivers the ultimate resolution throughout the entire zoom range and aperture range, as well as from corner to corner of all image files. Additionally, an ED (Extra-low-Dispersion) glass element and Super ED glass element keep chromatic aberration to a minimum while maximizing resolution and bokeh without any unnatural coloration.
The lens features a 9-bladed aperture that maintains a near circular shape at all settings and is coated with Sony’s original Nano AR coating to suppress reflections and ensure spectacular contrast and clarity.
The new FE24-70mm F2.8 GM lens has a direct drive SSM (Super Sonic Wave Motor) focusing system that works with incredible efficiency thanks to a new set of algorithms that positions the lens elements quickly and accurately. The motor is smooth and quiet, making it an ideal choice for shooting both still images as well as movies.
To maximize usability, the lens is dust and moisture resistant and features a compact, streamlined design that includes AF/MF switch as well as focus hold, zoom lock and hood release buttons.
Two new matching filters for the FE24-70mm F2.8 GM lens have also been introduced, including the VF-82MP MC protector and VF-82CPAM Circular PL filter..
New FE 85mm F1.4 GM Telephoto Prime Lens
Designed as the ultimate portrait lens, the long-awaited new FE 85mm F1.4 GM telephoto prime lens (model SEL85F14GM) strikes a perfect balance between resolution and bokeh in a compact package.
The lens features a new XA (extreme aspherical) element as well as three ED glass elements that work together to ensure that the in-focus areas are captured in extremely high resolution while the surrounding out-of-focus areas dissolve smoothly into a beautiful soft backdrop. It has a circular aperture with 11 blades – the most ever used in an ? lens – that ensures bokeh is smooth and visually appealing. Externally, the new model has Sony’s original Nano AR Coating, which is of particular importance in a portrait lens as it reduces flare and ghosting, even with backlit subjects or similarly challenging lighting conditions.
For accurate autofocusing, the FE 85mm F1.4 GM lens includes a ring drive SSM motor system that provides ample power and speed to drive the lens’ large, heavy focus group. It’s also equipped with two position sensors to support flawless focus control of the large, heavy lens elements.
This new professional portrait lens is dust and moisture resistant and also has an aperture ring with on/off switchable click stops that can be adjusted based on whether a user is shooting still images or movies. It also has an AF / MF switch and a focus hold button.2
New FE 70-200mm F2.8 GM OSS Telephoto Zoom
Covering the frequently used 70-200mm focal range, the new FE 70-200mm F2.8 GM OSS telephoto zoom lens (model SEL70200GM) offers extremely high rendering, AF performance and image stabilization, making it a versatile choice for shooting wildlife, sports, weddings and a variety of other events and locations1.
The new flagship telephoto zoom model delivers extraordinary sharpness and clarity throughout the entirety of its zoom range thanks to its three advanced lens elements including XA, Super ED and ED glass components, as well as its Nano AR coating.
The new FE 70-200mm F2.8 GM OSS lens features a floating focusing system – implemented in an ? zoom lens for the first time – that contributes to an impressive minimum focusing distance of merely 0.96m and ensures AF performance is optimized during both still and video shooting. The lens includes a SSM (Super Sonic Motor) plus dual linear motors that work together to move large lens elements quickly – a task that requires a high level of drive control and ensures focus accuracy. The new model also has built in Optical SteadyShot™ image stabilization for capturing sharp, blur-free subjects at all focal lengths and a rotating tripod mount that allows the camera to be quickly removed from a connected tripod as needed.
The new 70-200mm telephoto zoom lens is dust and moisture resistant with an additional fluorine coating added to the front lens. It also has a focus hold button as well as a focal range limiter.
Sony has also announced new compact 1.4x and 2x Teleconverters – models SEL14TC and SEL20TC respectively – that offer even greater reach while maintaining the overall streamlined design and feel of the 70-200mm lens.3
Pricing and Availability
The new FE 24-70mm F2.8 GM Standard Zoom and 85mm F1.4 GM Telephoto prime lenses will be available in March for about $ 2,200 and $ 1,800, respectively. In Canada, they will be sold for $ 2,900 CA and $ 2,400 CA, respectively.
The new 70-200mm F2.8 GM Telephoto Zoom Lens and its compatible 1.4x and 2x Teleconverters will be available in May. Pricing is not yet available for these models.
The new G Master Series of interchangeable lenses will be sold at a variety of Sony authorized dealers throughout North America.
1. A software update may be required to provide compatibility of lenses with some cameras. See the Sony support site www.esupport.sony.com for additional details.
2. Limitations apply to AF operation when shooting movies with certain camera bodies. A software update may be required to provide AF compatibility of FE 85mm F1.4 GM with some cameras during movie shooting. See the Sony support site for lens/body compatibility details.
3. SEL70200GM is only compatible lens at the time of announcement
Sony 24-70mm F2.8 GM & 70-200 F2.8 GM OSS specifications
Sony FE 24-70mm F2.8 GM Sony FE 70-200mm F2.8 GM OSS Principal specifications Lens type Zoom lens Max Format size 35mm FF Focal length 24–70 mm 70–200 mm Image stabilisation No Yes Lens mount Sony FE Aperture Maximum aperture F2.8 Minimum aperture F22.0 Aperture ring No Number of diaphragm blades 9 11 Optics Elements 18 32 Groups 13 18 Special elements / coatings One extreme aspherical, one super ED, one ED element + Nano AR coating One double-side aspherical and one extreme aspherical element + Nano AR coating Focus Minimum focus 0.38 m (14.96″) 0.96 m (37.8″) Maximum magnification 0.24× 0.25× Autofocus Yes Motor type Piezoelectric Ring-type ultrasonic Full time manual Yes Focus method Internal Distance scale No DoF scale No Focus distance limiter Yes Physical Weight 886 g (1.95 lb) 1480 g (3.26 lb) Diameter 88 mm (3.45″) 88 mm (3.46″) Length 136 mm (5.35″) 200 mm (7.87″) Sealing Yes Colour Black Gray Zoom method Rotary (extending) Power zoom No Zoom lock Yes Filter thread 82.0 mm 77.0 mm Hood supplied Yes Hood product code ALC-SH141 ALC-SH145 Tripod collar No Yes Sony 85mm F1.8 GM specifications
Principal specifications Lens type Prime lens Max Format size 35mm FF Focal length 85 mm Image stabilisation No Lens mount Sony FE Aperture Aperture ring Yes Number of diaphragm blades 11 Optics Elements 11 Groups 8 Special elements / coatings Extreme Aspherical, Super ED, ED elements + Nano AR coating Focus Minimum focus 0.80 m (31.5″) Maximum magnification 0.12× Autofocus Yes Motor type Ring-type ultrasonic Full time manual Yes Focus method Internal Distance scale No DoF scale No Focus distance limiter No Physical Weight 820 g (1.81 lb) Diameter 90 mm (3.52″) Length 108 mm (4.23″) Sealing Yes Colour Black Filter thread 77.0 mm Hood supplied Yes Hood product code ALC-SH142 -
UHD Alliance sets ‘premium’ standards that could prompt higher-quality 4K cameras
As the industry starts to set quality standards, camera manufacturers may be pushed towards offering higher-quality 10-bit 4K recording. The UHD Alliance, a group made up from leading producers, distributors and device makers has defined the Ultra HD Premium brand that requires certain minimum specifications to be met for content production, streaming and replay.
The most interesting detail is the requirement for 10-bit capture, distribution and playback, meaning cameras must be able to record 10-bit footage to meet the standard. We’re hoping this will mean higher bit-depth recording from 4K-capable cameras to allow their use in productions hoping to carry the Ultra HD Premium branding.
At present, most cameras we encounter can only capture 8-bit files, limiting dynamic range and flexibility at the color grading stage.
Press Release:
UHD Alliance Defines Premium Home Entertainment Experience
Unveils Consumer-Facing “ULTRA HD PREMIUM” Logo and Begins Certification, Licensing Establishes First Cross-Industry-Developed Quality Criteria for HDR across Displays, Content and Distribution
LAS VEGAS–(BUSINESS WIRE)–Enjoying a premium, full-featured Ultra High Definition in-home experience has been simplified for consumers as the UHD Alliance (UHDA), the inter-industry group charged with fostering the Ultra HD ecosystem and promoting the benefits of Ultra HD entertainment technology, today unveiled a consumer-facing logo to identify devices, content and services capable of delivering a premium experience to an exploding Ultra HD market that is expected to grow eightfold by 2019. The UHDA also announced the start of licensing of its ULTRA HD PREMIUM logo.
Developed through the collaborative efforts of leading film studios, consumer electronics manufacturers, content distributors and technology companies, the Ultra HD Premium specifications reflect collective expertise from across the Ultra HD ecosystem, as well as significant input gleaned from experiential consumer testing.
The UHDA’s ULTRA HD PREMIUM logo is reserved for products and services that comply with performance metrics for resolution, high dynamic range (HDR), peak luminance, black levels and wide color gamut among others. The specifications also make recommendations for immersive audio and other features. These advances in resolution, contrast, brightness, color and audio will enable certified displays and content to replicate the richness of life’s sights and sounds and allow in-home viewers to more fully and accurately experience the content creator’s vision.
“The diverse group of UHDA companies agreed that to realize the full potential of Ultra HD the specs need to go beyond resolution and address enhancements like HDR, expanded color and ultimately even immersive audio. Consumer testing confirmed this,” said UHD Alliance President Hanno Basse. “The criteria established by this broad cross section of the Ultra HD ecosystem enables the delivery of a revolutionary in-home experience, and the ULTRA HD PREMIUM logo gives consumers a single, identifying mark to seek out so they can purchase with confidence.”
To ensure products bearing the ULTRA HD PREMIUM logo are certified and conform to the organization’s specifications, the UHDA has designated multiple, independent centers around the globe to handle testing. Companies throughout the ecosystem will work directly with these centers to have their products tested and certified.
The UHDA’s new ULTRA HD PREMIUM specifications cover multiple display technologies and reference established industry standards and recommended practices from the Consumer Technology Association, the Society of Motion Picture and Television Engineers, the International Telecommunications Union and others.
“Ever-rising consumer adoption of Ultra HD TV sets will fuel strong growth for the entire Ultra HD ecosystem over the next few years,” noted Paul Erickson, senior analyst at IHS Technology. “Annual worldwide shipments of Ultra HD TVs are expected to grow nearly 719% over the next several years according to IHS’ forecasts, from nearly 12 million in 2014 to nearly 96 million in 2019, with over 300 million in use by the end of 2019. For the many mainstream consumers looking to make sense of the various terminologies, acronyms and feature descriptions at retail, standardization efforts such as the UHDA’s “ULTRA HD PREMIUM” can reduce consumer confusion and help ensure consistency of both buyer expectations and the delivery of the end experience – benefiting not only consumers, but also the industry as a whole.”
Founded in January, 2015, the UHDA, has grown to more than 35 companies in two membership categories – Board and Contributor. In 2016, the UHDA will add a third member category, Adopter, for those who wish to license the Ultra HD Premium specifications. Collectively, the UHDA member companies will continue to lead the charge into this new era of home entertainment through advances in resolution, brightness, contrast, dynamic range, color and audio.
Companies interested in the UHDA specification and the associated licensing terms can obtain the UHDA Information Agreement and/or licensing terms by going through: http://www.uhdalliance.org/contact-us/.
ABOUT THE UHD ALLIANCE:
The UHD Alliance (UHDA), comprising more than 35 member companies, is a global coalition of leading film studios, consumer electronics manufacturers, content distributors and technology companies aligned to foster the creation of an ecosystem that fully realizes and promotes the next generation premium in-home entertainment platform. Key characteristics of a robust next generation experience should offer 4K resolution as well as a mix of other features that include high dynamic range, wide color gamut, high frame rate and immersive audio, among other features. UHDA Board members are executives from: The DIRECTV Group Inc, Dolby Laboratories, LG Electronics, Netflix, Panasonic Corporation, Samsung Electronics, Sony Corporation, Technicolor, The Walt Disney Studios, Twentieth Century Fox, Universal Pictures and Warner Bros. Entertainment. To learn more about the UHD Alliance, please visit: www.uhdalliance.org
“ULTRA HD PREMIUM” Logo
“ULTRA HD PREMIUM” logo is trademark of the UHD Alliance, Inc.UHD Alliance Technical Specifications Overview
The UHD Alliance has developed three specifications to support the next-generation premium home entertainment experience. The three specifications cover the entertainment ecosystem in the following categories:
- Devices (currently, television displays, with other devices under consideration)
- Distribution
- Content
A high level overview of each technical specification can be found below. Please join the UHD Alliance for full access to all technical and test specifications.
Devices
The UHD Alliance supports various display technologies and consequently, have defined combinations of parameters to ensure a premium experience across a wide range of devices. In order to receive the UHD Alliance Premium Logo, the device must meet or exceed the following specifications:
- Image Resolution: 3840×2160
- Color Bit Depth: 10-bit signal
- Color Palette (Wide Color Gamut)
- Signal Input: BT.2020 color representation
- Display Reproduction: More than 90% of P3 colors
- High Dynamic Range
- SMPTE ST2084 EOTF
- A combination of peak brightness and black level either:
- More than 1000 nits peak brightness and less than 0.05 nits black levelOR
- More than 540 nits peak brightness and less than 0.0005 nits black level
Distribution
Any distribution channel delivering the UHD Alliance content must support
- Image Resolution: 3840×2160
- Color Bit Depth: Minimum 10-bit signal
- Color: BT.2020 color representation
- High Dynamic Range: SMPTE ST2084 EOTF
Content Master
- The UHD Alliance Content Master must meet the following requirements:
- Image Resolution: 3840×2160
- Color Bit Depth: Minimum 10-bit signal
- Color: BT.2020 color representation
- High Dynamic Range: SMPTE ST2084 EOTF
The UHD Alliance recommends the following mastering display specifications:
- Display Reproduction: Minimum 100% of P3 colors
- Peak Brightness: More than 1000 nits
- Black Level: Less than 0.03 nits
The UHD Alliance technical specifications prioritize image quality and recommend support for next-generation audio.
UHDA Member Companies
Company
Membership Level
The DIRECTV Group, Inc. Board Member Company Dolby Laboratories, Inc. Board Member Company LG Electronics Board Member Company Netflix, Inc. Board Member Company Panasonic Corporation Board Member Company Samsung Electronics Corporation Board Member Company Sony Corporation Board Member Company Technicolor Board Member Company The Walt Disney Studios Board Member Company Twentieth Century Fox Board Member Company Universal Pictures Board Member Company Warner Bros. Entertainment Inc. Board Member Company Amazon.com Contributor ARRI, Inc. Contributor Dreamworks Contributor DTS Contributor Fraunhofer Gesellschaft Contributor Hisense Contributor HiSilicon Technologies Contributor Intel Corporation Contributor Koninklijke Philips N.V. Contributor MStar Semiconductor, Inc. Contributor Nanosys Inc. Contributor Novatek Contributor NVIDIA Contributor Orange Contributor Realtek Semiconductor Corp. Contributor Rogers Communications Contributor Sharp Corporation Contributor Shenzhen TCL New Technology Co., Ltd. Contributor Sky UK Ltd Contributor THX Ltd Contributor Toshiba Lifestyle Products & Services Corporation Contributor TP Vision Europe B.V. Contributor -
Sony Xperia Z5 Premium features first 4K screen on a production smartphone
Sony announced the Xperia Z5 Premium today, boasting a 5.5″ 4K display. It was unveiled alongside the Xperia Z5 and Xperia Z5 Compact, and each offers a new 23MP 1/2.3-inch Exmor RS BSI CMOS sensor with an F2.0 lens. A new hybrid AF system claims to acquire focus in 0.03, which would make it the fastest AF system on any current smartphone camera. Read more
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Enter Summer Landscape Photo Contest, Win Premium Photography Resources!
Summer is a perfect time for travelling and improving your photography skills. Therefore, we decided to run a summer landscape photography contest on Photodoto. Use this great opportunity to challenge your creativity and grow as a photographer. You can win some exciting prizes too! Read on for details. Sponsors and Prizes There are going to be 5 winners in this Continue Reading
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