As a beginner photographer with over 5-year background in the Internet Marketing, I understand the importance of establishing a firm online presence. I surely need to master my shooting and retouching skills, but I also pay attention to the business side of my hobby to ensure that there’s a market for my product and it’s growing along with the quality Continue Reading
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Less than two months after Calumet Photographic abruptly closed its U.S. retail stores, C&A Marketing Inc. announced it has acquired most of the company’s U.S. assets. C&A, which also licenses Polaroid instant imaging products has recently acquired four Cardinal Camera stores and is also expanding RitzPix.com, plans to ‘incorporate the Calumet assets’ into its Ritz portfolio. Learn more
Irony is hard at work in photography: Taking pictures appears to be the easiest aspect of working in the industry, yet the business side of photography is what confounds many a photographer. What’s going on here? Surely, not every photographer has mastered taking good shots, so how can he find that easy while finding it hard to take a business Continue Reading
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So far in this photography SEO series, we have discussed local link building, local relationship building and today we are going to talk local marketing. Photography SEO isn’t only about the algorithms. In fact, relationships and marketing efforts also play a big role. Especially with the ever-changing algorithms and importance of social signals.
Building relationships is also marketing, however there are additional local marketing techniques that can be used.
Provide your relationships with an incentive to send more business your way. For instance, a 5% referral bonus for every new customer you get. Make the bonus exclusive to partners you have exchanged links with.
Utilize local marketing sites and get your business listed on the most important websites, the ones your potential clients would be browsing.
Display your associations and memberships on your website, and make sure you are listed on theirs. For instance, if you are a wedding photographer it could be important to be listed on Best of Wedding Photography in your local area.
If you have a studio, host a meet and greet there. If you do not, partner with one of your relationships to use their venue. Offer a couple of presentations where you can further educate your partners so they can be an indirect and unofficial sales person for your business.
Use Google Webmaster Tools and Bing Webmaster Tools and identify what local keywords are working for you and where you need improvement.
Use social sites like Quora, searching for local questions worth answering.
Your customers hang out on Facebook and Pinterest. You may not realize it, but Pinterest is important for photographers and more so for local marketing.
Google Places is now called Google Plus Local. Even if your customers are not on Google Plus, it is important to have your business set up and merged with your Google Plus Local listing.
Like with anything else, this list can go on for a while. So I want to hear from you. Comment below and share your advice for photographers to utilize local marketing for photography SEO.
Thanks for reading,
Scott
Do you know how to grow your photography business? If you take good shots it doesn’t mean you’ll gain success and popularity among customers. You need to know how to sell yourself well! But until you are not a star of the photography world you don’t need any professional and high paying marketers to teach you. Everything is quite simple Continue Reading
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Photographers are constantly seeking new places to improve their websites and businesses. Photography SEO is not a simple task, but doable for anyone. Photographers are not typically born marketers, sales or business people. But everyone can learn.
This article is going to contain a the five top websites and articles where you can learn to improve each of your photography business.
Have additional articles or websites you would recommend? Comment below with the link and which category you recommend it for.
Thanks for reading
This month I’m happy to have my article Social-Media Marketing Essentials featured in Digital Photo Pro magazine. In the article I provide a primer to social media marketing, discuss strategies and highlight the pros & cons of many of the most popular social media web sites used by photographers. Be sure to check your recent copy of the magazine for it. If you’re not a subscriber be sure to pick up a copy or check it out line. Enjoy.
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Copyright Jim M. Goldstein, All Rights Reserved
Recommended Reading: Social-Media Marketing Essentials
Lensrentals’ Roger Cicala has published the third part of his investigation into Canon’s autofocus systems, looking at what’s changed behind the marketing claims. It’s not unusual for manufacturers to promise that their products are ‘new and improved,’ but explanations about what’s been changed or how much of an improvement it offers are harder to come by. Cicala has delved into Canon’s patents (and taken some lenses apart), to see exactly why the EOS 5D Mark III’s focus so consistently out-performs its predecessors’.
Adobe Senior Product Marketing Manager Chris Quek explains the company’s cloud-based Carousel image sharing and editing service. When Adobe Carousel was announced, back in September 2011, the initial responses were that it looked like an expensive cloud storage service. But it’s a little more ambitious than that. Quek talked us through what Adobe Carousel offers and where it might go next.
News: Digital Photography Review (dpreview.com)