[ By WebUrbanist in Design & Guerilla Ads & Marketing. ]
Children already at risk may also risk further abuse if they are seen to be seeking help, hence this twist on lenticular printing – a message that reads one way to tall adults, and another to small minors.
The ANAR Foundation needed a way for potential victims to read their communication secretly (including the unspoken visual content – bruises on the portrait), without alerting those accompanying them on the street.
Shifting from one perspective to the other slowly reveals an increasingly different image as well as additional text, including the helpline phone number.
Lenticular images are often used to create dynamic billboards that shift as people walk or drive by, but this variant flips the typical format on its side and gives it a higher purpose than mere marketing.
[ By WebUrbanist in Design & Guerilla Ads & Marketing. ]
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