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Zeiss names and defines new lenses for Sony NEX and Fujifilm X cameras

01 May

Touit12.jpg

Zeiss has announced more detail on two forthcoming lenses for Sony NEX and Fujifilm X-mount APS-C cameras –  the 12mm F2.8 and 32mm F1.8 lenses it unveiled at Photokina last year. The announcement came via the Zeiss blog, which went into detail on how they came to the name for the new series, ‘Touit.’ Pronounced like the English ‘do it,’ the new lenses are named after a Latin American band-tailed parrot, which Zeiss describes as ‘small and agile,’ much like mirrorless cameras are meant to be. Click for more on the new lenses.

News: Digital Photography Review (dpreview.com)

 
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