Sony today announced its new HVL-F43M flash. This flash, which replaces the HVL-F43AM and is compatible with Sony’s Multi Interface Shoe, which can be found on the modern SLT, NEX, and R-series cameras. Another new addition is a LED video lamp for brightening up subjects for still and video recording. The HVL-F43M retains the ‘Quick Shift Bounce’ feature of its predecessor, which allows you to rotate the flash 90 degrees for portrait shooting. The flash will be available in July for $ 400.