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Posts Tagged ‘AUDI’

Audi Ad Fakery: These Hyperrealistic Photos Were Made with a $40 Scale Model

27 Oct

[ By SA Rogers in Art & Photography & Video. ]

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These photos may seem to depict a $ 160,000 luxury automobile zooming through sand, snow, sea foam and salt flats, but the objects on your screen are smaller than they appear. The lack of a person sitting in the driver’s seat is not an indication that the car is self-driving: it’s because the car itself stands only a few inches tall. This version of it, anyway. Photographer Felix Hernandez bought a $ 40 scale model of the Audi R8 sports car on the internet and created the sets in his studio, with astonishingly realistic results.

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The automaker commissioned Hernandez to create the series as a promotion for the high-end car. As behind-the-scenes photo of his studio setup reveal, most of the work is done with miniatures and special effects rendered mostly in ordinary edible household products. Careful lighting, staging and camera angles make the models appear full-sized, so minimal Photoshopping is needed for the final effect.

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“I love photo manipulation and digital art, but what’s really cool is doing as much as you can in-camera,” says Hernandez in a piece he wrote for PetaPixel. “For snow scenes, I use wheat flour. For desert scenes, I use corn flour. For atmosphere, I add smoke. For rain, I spray water. For droplets, I add corn syrup. In some photos, I add images into my background. I also use Photoshop for adding effects that are difficult or impossible to do in-camera – things like adding a sense of motion, color grading, etc.”

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Previous photosets have included a series in which the artist took photos of a young boy and a miniature boat and blended them together in Photoshop, as well as Stormtrooper figurines hand-painted to make them appear more rugged and worn. See them all on Behance.

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[ By SA Rogers in Art & Photography & Video. ]

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Posted in Creativity

 

Ghost Rider: Disappearing Audi Billboard Made of Water Vapor

26 Mar

[ By Steph in Design & Guerilla Ads & Marketing. ]

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It’s a wonder nobody crashed their real cars doing a double-take at a glowing Audi that seems like an apparition, appearing in a fog and then disappearing just as quickly. German ad firm Thjnk came up with this ephemeral ad campaign for the hybrid-electric Audi A7 Sportback h-tron quattro to highlight the fact that nothing but water vapor comes out of its exhaust.

“We asked ourselves, where do you place ads for the most environmentally friendly and progressive engine Audi has ever built? Nowhere. So for the car that leaves nothing behind but vaporized water, we created ads that leave nothing behind but vaporized water.”

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Though the agency doesn’t specify how the effect was achieved, it seems that an LED image is projected onto water vapor to get that ghostly look. The ads were placed in busy areas of big cities at night, flashing briefly and then vanishing.

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Check out 300+ other creative advertising campaigns, from guerrilla marketing to controversial ads using revolting imagery and graphic content to hawk hand soap, nose trimmers and other products and services.

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[ By Steph in Design & Guerilla Ads & Marketing. ]

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Anaglyph 3D AUDI S5 ABT 3D Car Configurator Intro

13 Aug

Interactive Car Configurator Intro animation for ABT Sportsline tuning company.
Video Rating: 5 / 5

Be CAREFULL ! the software do not have the specific function to make directly this 3D video effect ! It’s a personnal work (one day….)
Video Rating: 4 / 5