Having spent thousands of hours on Flickr over the past 15 years or so, on a personal level I’ve become fairly invested in the site. To date I’ve published over 140,000 of my photographs there. I publish 40 or so new photos there every single day. It’s my primary archive of my photography work on the internet. I’ve also been actively involved in groups over the years which have led to many personal friendships for me. I’ve favorited over 720,000 photos that I’ve browsed over the years. I blog about it. I search it for photos to map as I’m going about my project of documenting America. It’s my favorite site on the internet.
That said there are some significant ways that Flickr can improve and given the new recent ownership change I thought now would be a good time to write about some of the ways Flickr can improve from here. Jef Poskanzer another early Flickr user also made his own excellent to do list for Flickr here.
The power of Flickr in my opinion has always been the community. I think there are ways that Flickr can recapture some of the community spirit that it did have in years past and grow to become the primary community for photographers on the web going forward. This will take work but will be worth it in the end for the community, it’s users and now SmugMug.
Flickr Meet Up, Crossroads Cafe, 2005.
1. Community. In the earliest days of Flickr when a new user would join co-founder Caterina Fake would greet them personally on the site and welcome them — not a bot or a script, but Caterina herself. While this would not scale today, I think the original founders of Flickr realized how important community development was in the early success of the site. I remember shortly after I joined Flickr going to some of my first photo meetups in San Francisco at a local coffeehouse. Flickr’s other co-founder Stewart Butterfield would show up and so would Cal Henderson and many of the other early Flickr staff and engineers. They eventually brought Heather Champ on as Community Manager and her sole focus was in managing this new community that was growing at Flickr.
Flickr Co-Founder Stewart Butterfield introducing Flickr Photographers at a group show at the Apple Store, 2005.
Back in those early days Heather organized an event at the San Francisco Apple Store where some Flickr photographers shared their photos on the giant large screen upstairs in the old Apple Store off Market Street. There was a show where Flickr photographers from all over the world sent in a photo and Flickr printed them all for a group gallery show at 111 Minna. There were active meetups and drinkups and photowalks and even a giant party hosted by Flickr once a year. Flickr Fiesta, Flickr Turns 2, Flickr Turns 3…
I think what Flickr realized early on was that getting users to connect personally offline after first meeting online could be a powerful thing. Friendships were created. A group I was in started doing phototrips together. We did a trip to Miami, a trip to Detroit, a trip to Las Vegas a trip to Toronto. These trips would originate and be planned out in groups on Flickr. When out of town Flickr friends came to town you’d meet up and go shooting together. Meeting Mr. Chalk for the first time in person was fantastic! Because Flickr was the online community bringing all of these people together, it became a very beloved site for so many early Flickr users.
The challenge now is to try and restore much of that sense of community that over the years has been lost in my opinion. I think SmugMug should invest in this aspect of Flickr more than any other. They should hire perhaps a few community managers. They should host events. They should engage directly with the most active users on the site and promote Flickr evangelists from their user base who work to build and maintain that photography community at Flickr. I think Don MacAskill (SmugMug’s CEO) is the type of guy who will be good at this. It was good to see him engaging publicly about the acquisition on Hacker News shortly after the purchase. Management most of all has a role in actively engaging with the users of the site following the early example of Caterina Fake.
2. Groups. Much of Flickr’s early success was built around groups. More than just places to post a photo about a certain topic the group threads were vibrant conversations. Conversations about photography and Flickr itself sure, but also conversations about politics, about popular movies and television, about really anything and everything. Through some redesign over the years group discussions lost ground to the photos themselves. Discussions became harder and harder to track and follow. Facebook showed up and many people moved conversations over there, etc.
There are some significant ways that Flickr could rebuild group conversations.
The single most significant thing Flickr could do to improve group discussions would be to allow users to subscribe to individual discussion threads and then give them a central page where those conversations are bumped as activity/conversations happens in those threads. These are the conversations that I care the most about.
Many Flickr users belong to many different groups. Having to go to each individual group discussion page one by one just does not work for monitoring all of the conversations you are a part of. I may really care about a conversation about William Eggleston’s photography, but if there is only one new update to that conversation a week, as much as I care about it, I may not be checking it as regularly as I should. What’s more, the best time to see a conversation is as quickly after it happens as possible because that’s when others in that conversation still might be online. If I reply to a conversation 10 minutes after it happens that generates much more activity than if I reply 1 day after it happens. Giving users the ability to track all of the conversations they are interested in across the site would be a powerful tool.
Conversation begets more conversation. Activity begets activity. Give users the tool to track all of the group conversations across Flickr that they care about. This thread subscription page should be easily accessed in the mobile app as well.
After building conversation subscriptions, Flickr should also allow users to hide conversations in groups. Groups can get very noisy at times. The most recent group discussion is bumped to the top of the discussion page. If I don’t care about Game of Thrones, but that is the conversation that is repeatedly being bumped to the top of the threads I should allowed to hide it and make it disappear for me.
Flickr should identify 50 or so of the most active groups and have their community managers personally be involved in those groups and conversations. People should know that they can interact with management there. Flickr’s help forum is a bit like this, but the help forum is really only about Flickr help which can be boring at times. Flickr should promote these groups across the site and do everything that they can to make them as active as possible. If the discussions are not active in a group people stop coming. If the discussions are active it becomes a wonderful watering hole where people will spend hours online engaging with each other.
In the early days of Flickr Stewart Butterfield was active in Flickr Central threads. He’d frequently chime in and interact with the community there. This was a great thing.
I should also be able to mute certain users in a group. Inevitably trolls can/will invade groups and while some trolls can be charming and funny, others can be destructive. Allowing me to mute certain people gives me a bit of control over these conversations.
Groups should have photo pools, but these should really be secondary to the discussion threads and the groups pages should be designed to reflect this.
Some sample photos from yesterday’s Flickr Explore page.
3. Explore is so broken. There are so many bad photos regularly in Explore. The algorithm screens out more active users (like myself and many others). I looked at Explore for the first time in months yesterday and what do I see? Exactly the type of photos I don’t want to see on Flickr. Macro photos of insects. Lots of photos with signatures and watermarks. Three photos in a row of a LEGO airplane. Some screengrab of some user mocking Explore. Photos of big trucks and other transport. I don’t mind great train shots actually, but shots of boring city busses and big trucks that some Flickr transport fans collect are less interesting to me.
As much as I dislike Instagram and their world of ads, of all things, Instagram is doing a great job with their version of Explore. When I click on the search bar on Instagram it populates their version. What do I see there? Lots of photos of neon signs. Interesting analog photography. Great architecture.
The problem is that everyone sees the exact same version of Explore. In today’s world of AI Flickr should be smart enough to look at the photos I’m favoriting and serve me up my own customized version of Explore. Photos that I might be interested in based on what it knows about me.
Do I never favorite the classic bee on a flower shot? Then don’t show more to me. Someone who favorites 10,000 Second Life screengrabs might like to see more of them that they don’t know about on the site. I don’t. I love neon signs. Show me the most kickass photos of neon signs that I haven’t seen yet on the site from the past 24 hours. If I hate watermarked photos and never favorite them, don’t show them to me. If someone else watermarks their own photos and only favorites watermarked photos, show lots of them to them.
4. Maps. Although Stig’s excellent Flickr Fixr already fixes this, put a link to the Google Maps location under the map of a geotagged photo on Flickr. Google’s maps are the best in the world — and while it may be too expensive to actually license the maps to embed themselves, put a link there so users can go actually find the place. As it is now the Flickr maps are worthless. They won’t show you where something is. They will provide you the general vicinity of where something is, but they won’t show you exactly where it is.
If I am going on a trip and want to research a new city on Flickr, I want to know EXACTLY where things are so I can build a Google Map to go see and photograph those things myself.
5. Fix the Yahoo Log In. This is probably easy to do and from what I’ve read Don MacAskill is already on this one as a first priority. The Yahoo Login system (and especially for those using old legacy AT&T, PacBell, etc, versions of the login) is much too difficult to use. Pre-yahoo Flickr had a very simple user name / password log in that you set yourself. Users should be given an easy option to have that again and to get back into their Yahoo accounts that so many seem to be locked out of.
6. Fix the jumpy problem in photos from your contacts. Jef Poskanzer mentioned this one in his post as well. For years now whenever you browse photos by your contacts, right before you are about to favorite a photo on that page Flickr will inexplicably jolt and jump to some other random area on the page making you lose your place. Worse, right when you press the favorite button, because the page has suddenly jolted somewhere else you will accidently click on a photo which will take you away from that page and you have to press the browser back bar to get back and reload your contact’s photos page from the beginning. It’s a frustrating user experience and something that has been broken for YEARS now. It is time to fix it. Photos from your contacts is a very popular page and it is a problem that your most active users are having.
7. Flickr app connection issues. The Flickr photo app has a connection problem that other apps don’t. Just about every single day at some point you get a red “no internet connection” message at the bottom of the app. Even if you are connected to the internet and even if all your other apps work just fine. Flickr will not work. The only way to make the Flickr app work again is to quit the app and relaunch it. I think what may be happening is that at some point the Flickr app loses internet connection and isn’t smart enough to try and re-establish connection. So the app is dead and the only way to re-establish the connection is to quit it and relaunch it.
8. Fix search. I’ve got a trip to Pennsylvania planned in a few months. Why when I search “Pennsylvania” (over 3.5 million photos on Flickr by the way) and sort by interestingness is the 2nd most interesting photo on all of Flickr a dumb aerial map screengrab with a squiggly blue line with a “whacking fatties” watermark? The photo has zero faves, zero comments and only 11 views. In fact there are four “whacking fatties” screengrabs in the top 20 most interesting of the millions of photos of Pennsylvania. This is dumb. If Flickr’s interestingness algorithm is so broken that it puts this photo as the 2nd most interesting photo in all of Pennsylvania at least give me the option to sort the photos by favorites. If I sort the photos by favorites chances are that some of the most favorited photos might be better and more interesting photos. While favorites alone might not be the best indicator of what photos are most interesting, at least give me that option. Alternatively, stop showing photos with low faves, comments, views on the first page of search results by interestingness.
9. Fix recent activity. The recent activity page is the most important page on Flickr. I load it more than any other page. For me (and many others) recently it stopped loading. It times out the majority of the time and returns a server error. I can get around this error by changing my recent activity settings from “since the beginning” to “in the last month” but I shouldn’t have to. I should be able to get it to load reliably 100% of the time since the beginning. Your most active users are users are your most valuable users. This should be fixed.
10. Let users favorite multi photo batches from the Flickr homepage. At present if I go to the main flickr homepage at flickr.com and I hover over a single photo there I’m given an option to favorite that photo by pressing a little star. This is great. But if I hover over a batch of photos that a user has uploaded I am not given this option. The only way there I can favorite a photo is to click through on the photo and leave a favorite. Flickr should treat all photos whether individual or batch on that page the same giving me a hover over star to favorite the photos.
Bonus: The “taken on” date on a photo’s photo page, really should be a hyperlink that you can click that will take you to that date in your camera roll.
That’s all for now. Much more later. See you on Flickr.
You can find me on Flickr here. 
Thomas Hawk Digital Connection