Mercedes 3D: Mercedes-Benz USA Agency: Dimensional Communications www.dimcom.com Producer Lightspeed Design twitter.com Released: April 2010 Project name: Mercedes 3D: Featuring SLS AMG, S400 Hybrid, E550 Cabriolet Country: USA Description: Event marketing film filmed in Stereoscopic 3D DIMENSIONAL COMMUNICATIONS AND LIGHTSPEED DESIGN DELIVER WORLDCLASS HD 3D FILM FOR MERCEDES-BENZ’ NY AUTO SHOW EXHIBIT. NEW YORK, NY – May 01, 2010: Dimensional Communications, Inc., designer and producer of Mercedes-Benz’ New York Auto Show exhibit (April 2010), tapped Lightspeed Design, Inc. to Executive Produce the HD 3D Stereoscopic film for this unique event marketing installation. The striking, fast-paced driving film was captured in 3D at 4K resolution and presented on both a large high-brightness rear-projection screen as well as multiple 3D monitors in a massive 88 x 158 ft open exhibit area, and was viewed using movie theater style polarized glasses.