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Posts Tagged ‘Survive’

Panasonic interview: ‘If we stay united I think we will survive’

18 Feb

Yosuke Yamane, Director of Panasonic’s Imaging Business Division, pictured at the Consumer Electronics Show in Las Vegas, in January.

At last month’s Consumer Electronics Show in Las Vegas we sat down with Yosuke Yamane, Director of Panasonic’s Imaging Business Division, to discuss market reaction to the S1-series, full-frame strategy and the state of the L-mount alliance.


How have the S1 and S1R performed in the market?

It fluctuates month by month, but in the $ 3,000 / €3,000 price range, we have gained roughly a 10% market share, globally. That was the result we were hoping for.

With the S1 and especially the S1R we were targeting high-end customers in the full-frame market. Over the past eight months we’ve been able to penetrate that market and we are satisfied with the sales, so far.

We’ve had great reviews from magazines and websites, and we just won the Gold Award at the prestigious Camera Grand Prix, in Japan. Only one camera can be selected as best camera in a year, and we got the number one award. We’ve been in the industry for twenty years and this is the first time we won the Grand Prix award, so we’re very satisfied.

What kind of differences are you seeing between the kinds of people buying the S1 versus the S1R?

With the S1R, we were targeting high end stills photographers, whereas with the S1 we were targeting both video and stills customers. So-called ‘hybrid’ photographers. And the customers who are purchasing the S1R are mostly stills photographers, whereas S1 customers are shooting both video and stills.

These days a lot of professional photographers are stepping into the videography area, and we want to support those photographers with the S1.

Do you have any idea of how many S1 purchasers have paid for the SFU2 video firmware upgrade?

The S1 outsells the S1R, and roughly speaking, probably 20-30% of S1 customers are purchasing the SFU2 for the upgraded video customers.

The Panasonic Lumix S1 is a 24MP full-frame camera aimed at enthusiast photographers and videographers. Unsurprisingly, it has out-sold the more expensive S1R, but it’s interesting to learn that up to a third of buyers have paid for the SFU2 upgrade, which adds video features.

What kind of people are buying the S1H?

Videographers and cinematographers, as we expected.

Panasonic already has a range of high-end dedicated video cameras – what specific need was the S1H designed to meet?

These days, more and more filming is done using drones and gimbals. The S1H is designed to be more flexible for those [kinds of] unique requirements.

Where do you see the biggest opportunities for Panasonic, in the next few years?

We believe that our video features are one or two steps ahead of our competitors, and we have an advantage there. For example, with the S1H which we released a few months ago, the sales performance is exceeding our original expectations. But the video performance of the S1H was designed to meet the needs of high-end videographers and cinematographers, so for amateur or hobby videographers, the S1H may be over-specced.

Our video features are one or two steps ahead of our competitors

We believe that what the market is telling us is that in the near future, all those video features should be available from high-end to enthusiast-level videographers. That’s the demand that we need to meet.

Do you see more long-term opportunity in the full-frame market, compared to Micro Four Thirds?

One advantage of Micro Four Thirds is the deep depth of field. Which is also good for video. With that unique feature, we want to support both stills and video photographers. Whereas big sensor cameras have a shallower depth of field, which suits different requirements. Those two categories [of needs] are different, and we satisfy both.

We want to target different customers, and we will keep developing cameras for both categories – full-frame and Micro Four Thirds.

The S-system consists of some very high-quality cameras and lenses, but the current lineup includes some seriously chunky products – especially lenses. According to Mr Yamane, customers are asking for smaller products.

The fact is that the full-frame camera market in the US is expanding rapidly. But as you know, full-frame sensors are 4X bigger than Four Thirds, which means that the lenses also need to be big. Which means that [our] full-frame camera system, even though it’s mirrorless, is bigger than Micro Four Thirds. We believe that the two categories can co-exist. That’s why we keep pursuing both [product lines].

Some manufacturers, as you know, are making very small lenses, compatible with full-frame, but we think that to do this, they needed to sacrifice lens quality to a certain extent. That’s how they are able to make them so small. That means that those lenses are not fully utilizing the benefits of the full-frame sensor. When it comes to Micro Four Thirds, we can fully utilize the benefits of the sensor, and we believe that as a combination, the overall quality of Micro Four Thirds can be very good.

Which countries generates the biggest sales of full-frame, and Micro Four Thirds products respectively?

There’s not much difference, country by country, in terms of percentage of sales.

Panasonic now supports two interchangeable lens systems – Micro Four Thirds and L-mount – but they’re not directly cross-compatible. You’ve told me before that Panasonic will not create an APS-C lineup – is that still the case?

As of now, we have no plans to enter the APS-C market, because we know that Micro Four Thirds and full-frame can coexist without any cannibalization.

Promoting the L-mount alliance is very important for us because it gives our customers confidence in the [mount] over the coming years

If we moved into APS-C, there might be some overlap between Micro Four Thirds and APS-C, and between APS-C and full-frame, so I don’t think we’ll go in that direction.

What is your strategy to attract entry-level photographers to full-frame?

As you know, we have an alliance with Leica and Sigma. Between the three manufacturers, there are 47 lenses available. We think that with this combination of different cameras from the three manufacturers, and lenses, from the high-end to the mid-class, we are starting to satisfy entry-level to enthusiast users.

So you don’t mind if an entry-level customer comes into the L-mount via a Sigma or Leica camera?

Initially, we really wanted to appeal to high-end users, to show that we could make those high-end cameras. To prove the quality of our cameras. In the future, we’re going to introduce mid-class, and different ranges of cameras.

But those future cameras will still be full-frame?

Yes. Two different [L-mount systems] would be too much for us!

What are the most important priorities for evolving the S1 lineup, in the future?

Overall, we’ve had a lot of appreciative comments from high-end users. What’s hindering us in the lower-end segment is size, weight and price. So we need to understand those obstacles, and we’re considering the development of new products in order to penetrate into a wider market.

The S1 (left) has a sensor 4X larger than the GH5S (right). According to Mr Yamane, if the company expanded its lineup of L-mount cameras to include APS-C models, this might risk cannibalizing sales of its Micro Four Thirds bodies.

How has your relationship with Sigma and Leica evolved over the course of your alliance?

We meet periodically to [maintain] our relationship, and right now we’re discussing how to expand the L-mount system. We need some new ideas to expand the system to a wider variety of customers. We cannot disclose details, but [at the moment] we’re discussing changes to the communication protocol between the cameras and lenses.

The number of members of the L-mount alliance may increase in the future

Promoting the L-mount alliance is very important for us because it gives our customers confidence in the [mount] over the coming years. So for example, we’ll have joint booth areas at tradeshows, and maybe in stores we’ll have touch and try opportunities for consumers to try the products from all of the alliance members.

What has been the most important or valuable aspect of your collaboration with Sigma and Leica?

With Leica and Sigma, we [hope to be] offering L-mount cameras forever. If you purchase a camera from another brand, you have to rely [solely] on that brand. But we are three, and because of that we can give our users the assurance that the L-mount alliance is not going to disappear.

Is there a risk that some of your competitors might disappear?

It may be hard for some manufacturers to survive in this difficult industry, but we are a combined team, and if we stay united I think we will survive. Please understand that this is purely hypothetical, but the number of members of the L-mount alliance may increase in the future.

Is this something that has been discussed?

There are no concrete ideas, but we wouldn’t pass up such an opportunity.

Late last year, Panasonic teased an 8K camera, and hinted that this technology might make it into the Lumix line. That may yet happen, but according to Mr Yamane, it won’t be for a while.

Can you share any more details of the 8K camera that was talked about at IBC? There was a hint that this technology might start being included in Lumix cameras after the 2020 Olympics.

At this time, the only 8K camera we have planned is for the Olympic games, which is only a few months away. Our feeling is that the 8K era is a little bit delayed. But we want to catch that opportunity and we haven’t given up our pursuit of 8K cameras.

So there are no immediate plans to introduce 8K capture into the Lumix line?

We will be ready for 8K soon, but we can’t tell you the timing. We need a little bit longer before we can introduce 8K cameras. It won’t be [in the very near future].


Editor’s note: Barnaby Britton

I enjoy speaking to Mr. Yamane, whenever I get the opportunity. Like Mr. Yamaki of Sigma (the two are friends) he is reliably candid, and has a firm grasp of the many challenges and opportunities facing Panasonic. No executive can be expected to reveal concrete plans for future products or projects, but Mr. Yamane’s hints at more (and smaller) S-series products, and possible changes to the L-mount data protocol are intriguing.

Also intriguing (but understandably couched in purely hypothetical terms) was Mr. Yamane’s comment that the L-mount alliance might expand, to incorporate more than three members. With so much of the full-frame market still in the hands of just three manufacturers (Canon, Nikon and Sony) it’s interesting to imagine other players joining up to the L-mount, but hard to imagine who they might be.

Olympus has said (repeatedly, and recently) that it has no interest in full-frame, which really only leaves Fujifilm and Ricoh. I very much doubt that Fujifilm would see much potential benefit from supporting a third mount, incompatible with either of its existing XF and GF systems, and with potential overlap, but Ricoh? You never know.

Mr. Yamane’s claim of a 10% share of the €3,000+ market, globally, counts as strong performance

Away from hypotheticals, the S1 and S1R have been on the market for a while now: long enough for Panasonic to get an idea of how they’ve been received. Anecdotally, neither model seems to be selling in huge numbers (at least not in the US or UK: the two territories in which I’ve recently had the opportunity to speak to staff in specialist camera stores) but Mr. Yamane’s claim of a 10% share of the €3,000+ market, globally, counts as strong performance from a new line.

Of those sales, it seems that the S1 has the larger share. This is unsurprising since a) it’s cheaper, and b) it’s more versatile, with a deeper video feature set. Interestingly, up to a third of S1 buyers have opted to pay for a firmware upgrade which upgrades the camera’s video features even further. Meanwhile, the S1H is (no surprise) attracting the attention of dedicated filmmakers.

Panasonic knows how to make great video cameras, and the videography market is clearly of key importance to the company. What’s most encouraging from talking to Mr. Yamane is that he believes great video should be available throughout his company’s product lineup – not simply in the flagship products.

And 8K? Well, it looks like we’ll have to wait a little longer for that.

Click here to read more in-depth interviews

Articles: Digital Photography Review (dpreview.com)

 
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How to Survive Portrait Sessions with Difficult Children

08 Jul

In this article, you’ll get some tips on how to survive photo sessions with difficult children.

When you imagine photographing your client’s family session, you envision taking beautiful photographs in a pretty location and getting all of those great photos that will make your clients happy. However, you never imagine walking into a session only to find that the child, or children, are protesting, throwing tantrums, or simply not willing to cooperate.

Don’t freeze up and don’t give up, these helpful tips will keep you moving along during the session so that you can get those beautiful expressions and give your clients the best experience.

How to Survive Portrait Sessions with Difficult Children - boy in a white shirt

This little boy kept saying no the entire session. After exhausting all of my tips, I started playing hide and seek and exploring looking for treasure. He was all smiles afterward!

Set client expectations

Preparing your client for what to expect and giving them tips on how to help can make all the difference during their session.

One of the main tips you can give your clients to plan the session to coincide with the time of the day when their children are in the best mood. This means, if their child is the best right after a nap, schedule their session then. Children get tired quickly and you don’t want to have a sleepy cranky child at your session, which will be nearly impossible to bring back to the side of contentment.

How to Survive Portrait Sessions with Difficult Children - girl with toys

Bringing toys and snacks can really help the children take a break and reset for a little bit. I photographed this little one playing with her favorite toys.

Have your client bring snacks for their children that can be used to help get the smiles and good behavior during the session. I would caution you not to bring candy unless you have already spoken to the parents ahead of time and they’ve approved it. Best to have them bring appropriate snacks their kids love.

Water or juice is also recommended. Even if you schedule the session after a mealtime, those snacks always come in handy.

Children during portrait sessions

Letting kids play keeps them busy and happy.

A very important tip that is also helpful is telling your client that the word “no” is off limits during the session. In other words, parents cannot say “no” to the children during the session.

Letting children play and explore is part of the fun and giving children a little bit of time to get a feel for their surroundings can make all the difference in their participation. The word “no” usually makes children shut down or protest, both behaviors you want to avoid.

How to Survive Portrait Sessions with Difficult Children - boy in the grass

Having mom or dad tickle and play with the children helps the kids to focus on them and not so much on the photographer.

Play, explore, and enjoy

Part of the session should allow for some playtime and exploration. Children are incredibly curious and playing to that curiosity is going to help you get those in-between moments. This is especially helpful when the child is protesting or doesn’t want to cooperate but just do their own thing. Go along with it.

Tell your clients to play and draw their child’s attention to a particular tree or place where you’d like to photograph them. Ask them to walk together hand in hand. Have your clients make silly faces or tell jokes, and singing their favorite nursery rhymes or songs also helps to relax the children.

Exploring during portrait sessions with difficult children

Walking around and exploring the location can help smaller children to enjoy the session and find it interesting.

Their experience during the session is what they’ll remember. Make sure it is fun and that they enjoy themselves. With that, have your clients bring extra clothing for the children as well.

playing in the leaves - How to Survive Portrait Sessions with Difficult Children

Playtime is very important during sessions and helps children to enjoy the process!

Crying and shutting down

Sometimes, you’ll come across children that are simply not willing to cooperate and participate. You’ve tried exploring, you’ve sung their favorite songs and nothing is working.

Sometimes giving them a break from the session and focusing your camera on the parents can make the kids come around. Focusing on the parents can often lead the children to want to get their attention and they usually end up walking into the frame. When that happens, tell your clients to go ahead and interact with their child.

How to Survive Portrait Sessions with Difficult Children - family on the beach

We focused attention on the parents during this session and the boy ended up wanting to walk with his mom and dad and we were able to get these photographs.

Interactions between children and parents make for the most intimate and meaningful photographs of the entire session. Letting the children and the parents be themselves without too much direction helps to relieve some nerves. It also helps you to build rapport with the children as you explore and play with them as well.

How to Survive Portrait Sessions with Difficult Children - playtime

Playing with the children during a session can lead to real emotions and interactions between all family members.

Be aware that children under the age of 10 are usually willing participants for about 45 minutes. After that, they either get bored, want to play, or are hungry.

Try and anticipate this time frame and get the full family portraits done quickly and early on if you can. Afterward, you can choose to take individual portraits or just capture the family being a family.

Acting out and being overly silly

Portrait sessions with children acting silly - How to Survive Portrait Sessions with Difficult Children

This silly boy had so much fun jumping and making silly faces and playing along helped to get the portrait on the left. The right makes for a nice memory of his personality as well!

There will be times when one or more of the children are acting overly silly and makes it difficult to get a portrait of them where they are smiling nicely for the camera. When this occurs, don’t allow the parents to try and wrangle their children into doing what is expected. Instead, turn it into a game. 

For example, tell the child(ren) that you love their silly faces and they are very good at making them. So you’re going to take two silly photos and one serious one. Change up the faces they are supposed to make and mix in the one you want by saying, “Okay, now I want you to smile like mommy wants and then we can make a funny face, deal?”

Once they agree, which they usually do, be quick to take the good photo and then continue with the game for a couple more photos. Then move on.

funny faces - How to Survive Portrait Sessions with Difficult Children

Being silly helps to let the children be children.

This helps the children enjoy the session and display their playful personalities while still getting the photos that mom and dad will want. It also helps to not force the children to do anything which can lead to crying or shutting down, both of which you want to avoid.

Tweens and teens

Tweens and teens are also important during a session and usually, because of their age, can be the least cooperative. Here, I would suggest asking the parents for a little information on what they like or what school they go to before the session. This can help start conversations and get them to open up and relax a little.

Portraits with tweens and teens brothers - How to Survive Portrait Sessions with Difficult Children

These brothers had a completely different vibe than my usual style but I went with it in order to get who they were at this stage in their lives.

Taking the individual portraits in a part of the location where the parents are not too close by helps teens to relax. Tweens and teens are very aware of themselves, often more than adults, especially now with social media, therefore, taking their portraits should be done quickly. 

Showing them the photographs can also spark more interest and help to boost their confidence during the session.

Tips for portraits with teens - How to Survive Portrait Sessions with Difficult Children

Sometimes the awkward sibling hug can bring out real smiles. Let tweens and teens be themselves.

Tweens and teens are notorious for not wanting to smile. Ask another sibling to say something funny or ask their parents to remind them of an inside joke. If they aren’t willing to smile despite all of your attempts, it’s okay. Take some photos of them with serious expressions.

Sometimes, the serious photos are more striking than smiling ones. Reassure them that they don’t have to smile if they don’t want to. Letting them know that they have an option makes them active participants in the session and gives them the green light to also make suggestions.

Don’t be afraid to reschedule

If you feel like you are trying everything in your power to turn the session into a positive experience but it just isn’t happening, there is always the option of rescheduling the session. This can give both your clients and yourself a break so that you can attempt the session at a different location and perhaps at a different time when the children are feeling more awake and energized.

Surviving portrait sessions with difficult children

The left photo is at the beginning of the session and the younger girl didn’t want to participate. The right is at the end when I connected with her talking about her favorite show and she smiled.

It is very important during the session, however difficult, to keep calm and reassure the parents that their children are doing great. This helps to keep the stress levels down and even if you offer to reschedule, do it in a positive tone.

For example, “We got some great shots and everyone looks great, however, I think if we reschedule for a different time, we can get better photos.”   

Family portraits tips with children - How to Survive Portrait Sessions with Difficult Children

Sometimes grouping the older siblings first can help the younger children to go along with the photo session.

Always keep the photos from the original session, you might have taken some really great photos before a meltdown. Sending a preview to the family will keep their confidence up and not leave them feeling like they didn’t do a great job. Instead, they’ll be eager for the rescheduled session to get even more great photos.

Conclusion

Portrait session with difficult children tips

Exploring and letting children get a little dirty or messy can help them stay in the moment of the session.

When you specialize in portraiture, having non-cooperative children at the sessions is inevitable. However, these tips will help you to smooth out tantrums and give your clients the best experience. That is what will keep them coming back to you.

Remember, you don’t have to force it and a quick reschedule can sometimes do the trick. Let me know if you’ve tried any of these tips or have found them useful.

The post How to Survive Portrait Sessions with Difficult Children appeared first on Digital Photography School.


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Your Money or Your Photographs! Ransomware and How to Survive an Online Stickup

08 Jul

ATTENTION! Your PC is blocked due at least one of the reasons specified below. The warning is dire. You’ve been “caught” doing something illegal. Your photos and other data have been locked away from you because it’s “evidence” against you. But don’t worry, if you pay the “fine,” all will be released and you’re off the hook. Don’t pay and, Continue Reading

The post Your Money or Your Photographs! Ransomware and How to Survive an Online Stickup appeared first on Photodoto.


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Can Photojournalism Survive in the Instagram Era?

19 Jul

karady-marine-630px.jpg

With newspapers laying off photographers and picture editors, and the rise of ‘citizen journalism’, can traditional photojournalism survive? Nonprofit news organization Mother Jones has published an interesting interview with photographer Fred Richin, whose new book ‘Bending the Frame: Photojournalism, Documentary and the Citizen’ aims to explore the current state of the profession, and answer some of the questions about its future. Click through for extracts from the interview, and a link to the full article. 

News: Digital Photography Review (dpreview.com)

 
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Love Hurts: First Aid Kit to Help Survive a Broken Heart

08 Jul

[ By WebUrbanist in Design & Products & Packaging. ]

breakup survival med kit

Nothing but time can heal broken hearts, but there are some salves that can at least help bridge the gap between a breakup and happier times.

breakup med style kit

That is the idea behind this half-serious (and currently conceptual) relationship survival kit titled Love Hurts by New York graphic, product and packaging designer Melanie Chernock (images by Luke Nilsson).

breakup survival chocolate candy

About its contents: “Love Hurts contains all of the essentials for going through a rough breakup such as dark chocolate, vodka, bubble bath soap, a candle with matches, candy hearts, a mix CD, and if all else fails, tissues. All of the products come neatly packaged in a compact kit.”

breakup emergency supplies contents

Modern minimalist gift box meets traditional metal medical case in the simple red-and-white-themed design. The contents are a combination of cute, cliche and pragmatic  – really, no one should have to go through the end of a long-temr relationship without access to chocolate.

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16×9 – End of the world: How to survive Armageddon

31 Dec

A profile on people who build underground bunkers to prepare for the end of the world whether it’s nuclear, environmental or biblical.

 
 

Connect: Cameras get smart to survive – a look at camera Wi-Fi options

16 Oct

Connected.jpg

We’re looking at all aspects of connected photography over on connect.dpreview.com, which includes Wi-Fi capable cameras and wireless SD cards. What are they like to use and how are camera makers working to match the convenience, flexibility and connectivity of smartphones?

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Photographer’s didn’t Survive!

13 Aug

Unbelievable Photos!!!! From: (PAKWHEELS.COM)

Posing for family portraits requires a basic understand of good composition, as all of the people in the group should create a fluid pattern across the photograph to keep the viewer’s eye moving. Pose a family for a group portrait with information from a certified professional photographer in this free video on photography. Expert: Bob Coates Contact: www.bcphotography.com Bio: Bob Coates of Bob Coates Photography has been a professional photographer for 13 years in both Arizona and the Virgin Islands. Filmmaker: Chuck Tyler
Video Rating: 4 / 5

 

How to Survive an Alien Attack

06 Feb

www.howitshouldhaveended.com offers some advice in case you are attacked by space invaders
Video Rating: 4 / 5