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Square Photography: 6 Reasons the Square Format Is Amazing

28 Jul

The post Square Photography: 6 Reasons the Square Format Is Amazing appeared first on Digital Photography School. It was authored by Andrew S. Gibson.

6 reasons the square format is amazing

What’s so great about the square format in photography? And how can shooting square compositions help your photos?

In this article, I’m going to share 6 important reasons to use the square format. And by the time you’re done, you’ll fully appreciate the value of square photography!

Let’s get started.

Square versus rectangular photography

Every photo aspect ratio – square, 3:2, 4:3, 16:9, and more – features a slightly different view of the world.

And these different views lend themselves to different types of compositions.

Therefore, composition in the square (1:1) format is a different process than composition within a standard 3:2 or 4:3 rectangular frame.

Is the square format always better than a wider format? Absolutely not. There are times when you’ll want to shoot with a 3:2 format, for instance, or a 16:9 format (especially when you’re dealing with wider or longer scenes).

But the square format is very well-liked by photographers, and I highly recommend you keep it at the back of your mind when out shooting.

Let’s take a look at why the square format is so great, starting with:

1. Square compositions feature balance and flow

A square is a perfectly balanced shape. Each side is equal in length. Therefore, neither the vertical nor the horizontal direction is emphasized.

Why does this matter? Well, in a rectangular frame, the viewer’s eye is encouraged to move from side to side (in the landscape format) or up and down (in the portrait format).

But in a square frame, with every side equal in length, the viewer’s eye is encouraged to move, not from side to side or up and down, but in a circle. This creates visual flow, always a good thing in photography.

Of course, there are many factors that influence the way the eye moves around a photo, including the use of line, texture, color, selective focus, and negative space. But the shape of the frame is a major factor.

In the landscape below, composed with the 3:2 aspect ratio of my 35mm camera, the eye is encouraged to move from side to side, thanks to the shape of the frame (as well as the horizontal lines):

landscape horizontal composition

But in this square format photo, the eye is encouraged to move around the frame in a circle:

landscape with circular flow

Useful, right? It’s especially important when you’re dealing with near-far compositions (as in the shot above) and you want to push the viewer from foreground to background and then to the foreground again.

2. The square format gives the perfect amount of negative space

Negative space is the term used to describe any empty space around a subject. For instance, if you photograph a barn surrounded by a snowy field, the field will often constitute negative space.

Now, it’s common knowledge that you can improve your compositions by getting close to your subject – that is, by eliminating negative space. But when used carefully, negative space can create a wonderful sense of atmosphere. And it can also help emphasize the shape of the subject (i.e., the positive space).

Unfortunately, negative space can be somewhat finicky. Including lots of space in a rectangular frame may not turn out so great, as you’ll end up with too much space and not enough focus on your subject. But negative space often works very well in the square format, as I demonstrate below.

Here is a photo of a lizard in the 3:2 aspect ratio:

reptile with lots of negative space

And here is the same photo cropped to a square:

Square format composition reptile

Which do you prefer? The square format offers a more balanced composition – featuring lots of negative space, yes, but also a powerful splash of positive space.

3. A square will force you to simplify your compositions

The square format lends itself to a simple approach. It pushes you to pare down your compositions and make every element count.

Why? Because there is less room in a square frame than in a rectangular one. So before you include another element in the frame, you’re forced to ask yourself: What is really necessary? And what can I do without?

Generally speaking, creating a simple composition is hard – but after a bit of time working with the square format, you’ll find it becoming easier and easier.

Remember: for your photos to have impact, you should eliminate as many distractions as possible. The focus should be on your subject. Other unnecessary elements within the frame will simply pull the viewer’s eye away from the subject and reduce the strength of the image.

This photo is about as simple as you can get:

setting sun in a square

And the square format forced me to keep the strong, simple, in-your-face composition.

4. The square format works great with shapes

Take a look at the images below. How many shapes can you see?

collection of square format images

There are dozens – circles, squares, diamonds, rectangles, and more.

Now, shapes tend to look great in photographic compositions. They help stabilize and balance the frame, plus they can create powerful, eye-catching scenes.

And the square format really lends itself to shape-based compositions.

Why? I’m not completely sure, but I think it’s because the square is such a powerful shape that it emphasizes other shapes within it. This is linked to the ideas of balance and simplicity, as discussed above – simplifying the composition emphasizes shapes, which in turn makes shape-based compositions more powerful.

Whatever the reason, just know that geometry looks great in square photos. So if your plan is to shoot (or crop) square, the more shapes, the better!

5. You can create beautiful square centered compositions

Photographers tend to avoid positioning the main subject in the center of the frame. And in most cases, this is a good idea. As the rule of thirds points out, off-center compositions are the way to go.

But did you know that centered compositions actually work well with the square format?

It’s true! With square photography, you can often place the subject in the center of the frame for an effective composition. You can ignore the rule of thirds. And you can get some very unique photos.

Centered compositions work especially well when the image is simple. The fewer distractions present in the frame, the more effective a central composition becomes. If the subject has a strong shape, the balanced empty space around it emphasizes that shape. And the square format provides the perfect frame:

Square format composition Ford logo

6. The square format works beautifully with black and white

Take away color and what do you get? An image that relies on tonal contrast for impact and that emphasizes visual elements such as lines, textures, and shapes.

In other words:

A composition that looks amazing in a square format.

two rocks side by side

Honestly, the square format and black and white seem made for each other, which perhaps explains the square format’s popularity with fine art photographers.

So the next time you’re shooting in a square format, consider switching to your camera’s monochrome mode. You’re bound to capture some stunning photos! Alternatively, you can shoot in color and convert to black and white in post-processing (it can be helpful to switch back and forth between color and black and white to see what works best for your shot).

Square photography: final words

Now you know all about the power of the square format – and why you should definitely try using the 1:1 aspect ratio in your photography.

It doesn’t matter whether you shoot with the intention of cropping to a square, or you go back over your old images with the aim of making some square compositions; the important thing is that you have fun with the process, and that you appreciate the usefulness of square photography!

Now over to you:

What do you think about the square aspect ratio? Do you use it frequently? When does it look best? Share your thoughts in the comments below!

The post Square Photography: 6 Reasons the Square Format Is Amazing appeared first on Digital Photography School. It was authored by Andrew S. Gibson.


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Nikon develops 1″-type square CMOS sensor that can capture HDR video at 1,000 fps

17 Feb

Nikon Japan has announced (machine-translated) it’s developed a 17.84-megapixel 1”-type multi-layer CMOS image sensor that can capture high dynamic range video at up to 1,000 frames per second.

Nikon is known to use Sony sensors in a number of its imaging products, but it also develops its own sensor technology. Case in point is this new 1”-type backside-illuminated (BSI) CMOS sensor, which offers high-speed capture with impressive dynamic range in a square capture format.

The stacked sensor uses 17.84 million 2.7?m pixels (4224×4224 pixels) to capture video at up to 1,000 frames per second with 110dB dynamic range. If dropped to 60fps, the dynamic range jumps to 134dB.

Nikon doesn’t specify what kind of products this sensor is destined for, but based on its square format and hint at its use in ‘industrial fields such as automobiles,’ it’s unlikely we’ll see this in a consumer camera anytime soon.

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm Instax Square SQ1 review: simple square-format fun

16 Sep

Fujifilm Instax SQ1
$ 120 | Instaxus.com

With the launch of the SQ1, Fujifilm now has three models that use their square format Instax film. This is the most stripped-down of the three, in terms of operation.

The Fujifilm Instax SQ1 is a stylish and easy-to-operate instant camera that makes use of the brand’s Instax Square format film. This new camera is a lot like shooting with a bulkier version of the Instax Mini 9/10/11, since it lacks many of the advanced features found on earlier Instax square cameras like the SQ6 or the SQ10. But it still manages to produce appealing Instax images, even if the shooter only has a very basic understanding of photography.

Key Specifications

  • Retractable lens (65.75mm, F12.6)
  • Full-automatic exposure control (flash always fires)
  • Variable shutter speeds from 1.6 to 1/400 sec including slow synchro for low light
  • Selfie mirror on front of lens
  • Selfie/close-up mode
  • Auto frame counter
  • Powered by two CR2 lithium batteries
  • Available in: Terracotta Orange, Glacier Blue and Chalk White

Operation

The Fujifilm Instax Square SQ1 operates on two CR2 batteries that you load into the back of the camera near the door where you load a pack of Instax Square film. On the back of the camera you’ll also find an automatic film counter showing you how many shots remain in your film pack and the camera’s viewfinder. Turn the camera on by rotating the lens to the ‘on’ position; if you are shooting a selfie or want a macro shot rotate the camera’s lens one more time to put it into ‘selfie’ mode (effective for subjects between 0.3 and 0.5m away).

Shooting with the Instax Square SQ1 is incredibly straightforward. Simply turn the camera on, look through the viewfinder and press the shutter on the front grip of the camera. If you’re shooting a selfie, use the small mirror on the front of the lens to frame the shot.

Usability

The viewfinder on the SQ1 is a tad small.

The SQ1 is bulkier than its Instax Mini counterparts, but that’s to be expected since it’s shooting on a much larger piece of film (Instax Square picture size is 62 x 62mm). The plastic build quality of the camera feels sturdy and the ribbed grip on the right hand side makes it comfortable to hold. Be mindful while handling the grip especially if the camera is turned on – the shutter is located on the grip and you might accidentally press it before you’ve framed the shot. Instax film isn’t exactly cheap and it can be frustrating to waste one of the 10 frames in a pack. That being said, some of my accidental shutter releases ended up creating pictures that I like quite a bit.

The shutter is located on the grip and you might accidentally press it before you’ve framed the shot

The SQ1 lacks some of the advanced features that you will find on the SQ6, like double exposures, landscape mode, lighten and darken modes, and a self-timer. It’s more similar to the entry-level Instax Mini cameras, with the big distinction being that it can shoot bigger pieces of square film.

Although the camera is larger than the varieties that shoot Instax Mini film, the SQ1 does feel more portable than 2018’s SQ6.

Image Quality

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You’ll get the best results from this camera when shooting outside in sunny conditions. But it does have a powerful-enough flash to work well once the sun sets. The auto-exposure occasionally did seem to struggle when shooting indoors with mixed lighting situations though. It’s the one time when I wished that the camera at least featured the lighter/darker setting found on some Instax models. Regardless of the lighting conditions, this camera’s simple lens is satisfyingly sharp (enough).

Conclusion

Although the Instax SQ1 lacks some of the features found on the more advanced SQ6 (which has an MSRP of $ 10 more), it’s incredibly easy to operate, has a stylish look, and produces Instax prints with mostly accurate exposures and eye-popping colors. The shutter placement takes some getting used to, but it’s comfortable in hand and not so bulky that you’ll leave it at home – and it’s certainly more fun to shoot with than the hybrid digital/analog SQ10. The simplicity of operating the SQ1 makes this an Instax Square camera that photographers and non-photographers will enjoy shooting with.

What we like

  • Easy-to-operate
  • Accurate exposures outdoors
  • Comfortable to hold and operate
  • Stylish look
  • Square format film

What we don’t like

  • Placement of shutter button
  • CR2 batteries can be difficult to find
  • No creative modes like double exposure or lighten/darken

Articles: Digital Photography Review (dpreview.com)

 
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Canon launches its latest pocket-sized photo printer, the Selphy Square QX10

14 Feb

Although not nearly as exciting as its impending R5 mirrorless camera, the T8i or the 24–105mm F4–7.1, Canon has also announced the release of the Selphy Square QX10, its latest ultra-compact photo printer.

The Selphy Square has a built-in rechargeable battery and uses thermal transfer dye-sublimation to print images up to 68mm x 68mm (2.7in x 2.7in) with 287dpi resolution. The printer is rated for up to 20 prints on each charge, with each print taking roughly 43 seconds from start to finish.

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The printer uses a new square-format ‘sticker-type paper’ Canon is calling XS-20L that has a specialized coating that ‘protects against splashes, spills, and fading for up to 100 years when stored in an album,’ according to Canon.

The Canon Selphy Square QX10 printer is available in black, green, pink and white for $ 150, while 20-pack of paper and ink will set you back $ 15. You can find out more information about the Selphy Square on Canon’s product page.

Articles: Digital Photography Review (dpreview.com)

 
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Review: Lomography Diana Instant Square

21 Mar

Lomography Diana Instant Square
Shop.Lomography | $ 99.00

The Diana Instant Square camera from Lomography mashes the charm of a Diana F+ toy film camera with the novelty of the Instax Square format. Lomography has long offered an instant back for the F+, but this takes the concept a step further. The Diana Instant Square is the only instant camera with truly interchangeable lenses and like most Lomography products, offers unpredictable and often lo-fi results.

Key specifications:

  • 75mm F11 (38mm equiv.) kit lens
  • 1/100 sec fixed shutter speed
  • Four aperture settings
  • Zone focus
  • Removable viewfinder
  • Auto frame counter
  • Double exposure and bulb mode
  • Attachment flash (sold separately)

Compared to peers

See our complete instant camera guide

The most obvious competitor to the Diana Instant Square is the Fujifilm SQ6 – it also uses Instax Square format at a similar price tag. But unlike the Diana – which is manual focus with manual aperture control – the Fujifilm is more automatic in its operation.

Operation

The camera operates on four AAA batteries that you load into the bottom, and a pack of Instax Square film pops into the rear of the camera. The camera has three settings: Off, On and MX (multiple exposure). When you turn it on the film counter on the back glows green to show you how many shots you have left. It ships with an optional viewfinder that slides onto the top.

Before you shoot you will probably want to triple check that you aren’t in pinhole mode, which my camera kept seeming to click into

Shooting with the camera is very straightforward. The lever to select your aperture is found on the bottom of the lens. Aperture settings are cloudy (F11), partly sunny (F19), sunny (F32) and pinhole (F150).

Left of the lens is the shutter release, on top is a shutter speed toggle (1/100 sec or bulb) and below the lens is a lever to adjust the aperture setting. Focus is set on the front of the lens.

Focus settings are found on the front of the lens and can be set to one person (1-2m), a small group of people (2-4m) or many people with mountains (4m – infinity). On the top of the lens you will find a lever to switch shutter speeds – there are two options: N (1/100 sec) and B (Bulb Mode, Unlimited). The camera’s shutter release is found on the right side of the lens. Before you shoot you will probably want to triple check that you aren’t in pinhole mode, which my camera kept seeming to click into.

Usability

The body is large and chunky.

The Diana Instant Square is more of a toy than an actual photographic tool, and although operating it is quite simple, getting it to produce images that you actually want to share with the world takes some finesse. The results were certainly unpredictable.

The Diana Instant Square seemed to work best when shooting outdoors, without a flash on very bright days. Although you have the option to attach any type of flash, the dedicated Diana F+ flash made the camera feel the most balanced. The results when shooting with the flash were also unpredictable. Sometimes photos turned out totally overblown, and other times they shot out totally black even when the settings on the camera were altered slightly. The Diana Instant Square essentially seems to do what it wants.

Getting the Diana Instant Square to produce images that you actually want to share with the world takes some finessing

A few times the back door that keeps the film in place popped open on me, so I decided to secure it with a large piece of gaff tape. Unfortunately, when this happened I ended up losing a few of the Instax sheets inside and it reset my film counter. The metal levers that control shutter speed and aperture are covered with a small piece of plastic; the one on the aperture lever fell off almost immediately, exposing the metal edge. It isn’t particularly sharp, but over time I did notice that the lever began to bend.

Image Quality

A multi-exposure example from the Diana Instant Square.

The image quality of the Diana Instant Square was expectedly unpredictable. Sometimes I ended up with a double exposure that I didn’t expect, some images had major vignetting, and others had interesting focal fall off that gave them a dreamy quality.

The Diana Instant Square seemed to work best when shooting outdoors, without a flash on very bright days

Sometimes frames that appeared totally black could be rescued once they were scanned and photoshopped. Other frames came back totally overblown or completely dark. When it worked, it worked well, but getting it to work was a bit of a guessing game.

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Conclusion

If you’re a perfectionist or a control freak, you are better off shooting with a different instant camera. Similarly, for the money, there are far better-built options. But if you can lean into the camera’s unpredictability, appreciate its history or like the aesthetics of Diana’s plastic lenses, this kitschy camera might be for you.

Ultimately we had a lot of fun with the Diana Instant Square when the shots came out, but it hurt a bit every time one didn’t.

What we like:

  • Classic look of the Diana Camera
  • Manual exposure control
  • Double-exposure mode
  • Interchangeable lenses

What we don’t:

  • Fiddly controls are easy to knock
  • Manually driven focus
  • Unpredictable exposure results
  • Accessory flash needed for indoors Flimsy build quality

Articles: Digital Photography Review (dpreview.com)

 
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Updated firmware for Fujifilm X-T100 and X-A5 include two new filters, square capture mode

30 Aug

Fujifilm has new firmware updates for its X-A5 and X-T100 mirrorless cameras. The updates include new and updated features in addition to a number of bug fixes.

First up is the Fujifilm X-A5. Firmware version 1.20 adds two new Advance Filters called ‘Rich & Fine’ and ‘Monochrome [NIR].’ The ‘Rich & Fine’ filter is made for food and still life photography, with an emphasis on saturated colors and a slight vignette. As the name suggests, the ‘Monochrome [NIR]’ filter simulates the look of a near-infrared camera through selective toning of the scene.

Also included in the update is a new Square Mode, which enables 1:1 format capture and improved autofocus accuracy in AF-C mode when the shutter is half-pressed. A bug that caused the highlight warning not to show in the Info display has also been squashed, alongside a few others.

Onto the X-T100, firmware version 1.10 adds the same two new Advance Filters, Square capture mode, improved autofocus accuracy in AF-C mode present in the X-A5 firmware update. Fujifilm has also made the default ISO setting when switching between P, S, A, M, Adv modes ‘Auto.’

Fujifilm also fixed an issue with the autofocus frame shifting when zooming in on the focus position display. Other bug fixes, including the aforementioned highlight warning issue, have been included as well.

You can download firmware version 1.20 for the X-A5 and firmware version 1.10 for the X-T100 on Fujifilm’s website. Installation instructions are found on the bottom of the respective update pages.

Articles: Digital Photography Review (dpreview.com)

 
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Lomography Diana Instant Square Camera launches on Kickstarter

23 Jun

Lomography is crowdfunding its latest film camera, the Diana Instant Square. According to the company, this is the first Instax-compatible camera with a hot-shoe mount and support for interchangeable lenses. Lomography designed this model to work with any of the lenses compatible with the Diana F+, as well as Fujifilm Instax Square film packs.

The new Diana Instant Square camera features a selfie mirror, detachable viewfinder, film counter, an unlimited multiple exposure mode, a bulb mode for keeping the shutter open, adjustable aperture (F11, F19, F32), and an “instinctive zone-focusing system” that toggles between 1 – 2m / 3.3 – 6.6ft, 2 – 4m / 6.6 – 13ft, and 4m/13ft to infinity. A wide variety of flashes can be used with the hot-shoe mount.

Buyers have the following lens choices:

  • 20mm fisheye
  • 38mm super-wide-angle
  • 55mm wide-angle (+ close-up attachment)
  • 75mm kit lens
  • 110mm telephoto

Lomography is currently funding the Diana Instant Square camera on Kickstarter, where it is offering a single Classic unit for pledges of at least $ 69 USD, which is 30% off the anticipated retail price. The company is also offering a Special Edition of the instant camera for pledges of at least $ 77 USD. Shipping for backers is expected to start in December for Classic units and January 2019 for Special units.

Via: Kickstarter

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm’s Instax Square SQ6 is a square-format analog instant camera

15 May

Fujifilm has announced the Instax Square SQ6, an analog instant film camera that resembles the old Instagram logo. The SQ6 takes Fujifilm’s Instax Square film which gives a 62 x 62mm (2.4 x 2.4″) images on 86 x 72mm film. It features a 66mm lens that gives a roughly 32mm equivalent field of view. The SQ6 joins the SQ10 Digital/Instax hybrid model to become the second camera to shoot using square-format film.

The SQ6 will be available from May 25th with a recommended price of $ 130/$ 160 CAD.

FUJIFILM ANNOUNCES THE NEW INSTAX SQUARE SQ6, THE FIRST SQUARE FORMAT ANALOG INSTAX CAMERA

Valhalla, N.Y., May 14, 2018FUJIFILM North America Corporation today announced the first SQUARE format analog INSTAX camera, in the FUJIFILM Instax instant camera line, the new INSTAX® SQUARE SQ6, a sleek and sophisticated square format instant film camera for instant square prints. The square format film provides a wider photo range with 1:1 aspect ratio. This allows for more room to set the scene, enabling capture of the subject, its background and extending the range of artistic expression.

“We are very excited to bring our first square format analog INSTAX camera to market,” says Manny Almeida, President, Imaging Division, FUJIFILM North America Corporation. “The SQ6 is an affordable and attractive option from the INSTAX line of instant cameras to capture real-life moments with a creative twist.”

To celebrate the release of the new INSTAX SQUARE SQ6, Fujifilm together with iHeart Radio, will hold an exclusive, private launch event, “A Night in NY,” on May 15th at West Edge in New York City. The event will feature experiential spaces to create custom, photo shareable content to immerse guests in curated experiences with INSTAX cameras, including the new SQ6. Hosted by Z100’s Danielle Monaro, “A Night in NY” will also feature an intimate performance by singer-songwriter MAX, #1 hit song “Lights Down Low.”

Along with the SQ6, instax SQUARE black instant film will also be released. With its new black frame, users can enjoy added creativity, perfect for a wide array of DIY projects.

Available in Three Beautiful Colors

The SQ6 is available in three stylish colors, Pearl White, Blush Gold and Graphite Gray.

Variety of Features for Enhanced Creativity

The new SQ6 is equipped with various features that allow users to be more creative. With auto exposure control, the high performance flash automatically calculates the surrounding brightness and adjusts shutter speed to capture both the subject and background with clarity, even when shooting in low light conditions, such as indoors or at a party. Three color filters that fit over the flash in orange, purple and green are included to add a pop of color to the images. Additionally, the camera can be set to a selfie mode which automatically adjusts focus and brightness. For added usability when taking selfies, a small mirror is located next to the lens to ensure accurate capture. Group photos are made easy with the built in timer and the added tripod socket located at the bottom of the camera.

Three Unique Modes to Capture Any Moment

To ensure capture of any moment, the SQ6 offers three unique modes. The double exposure mode is capable of superimposing two images onto a single film when the shutter button is pressed twice. The macro mode allows users to capture beautiful close-up images of subjects as close as 30cm and the landscape mode can be used to capture impressive scenic photos.

INSTAX SQUARE SQ6 Key Features:

  • Available in three colors, Pearl White, Blush Gold and Graphite Gray.
  • Compatible with FUJIFILM INSTAX SQUARE film (purchased separately).
  • Picture size – 62mm x 62mm/2.4in. x 2.4in.
  • Retractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6.
  • Inverted Galilean finder, 0.4 x, with target spot.
  • Three motor driven focus modes: Macro Mode (0.3m – 0.5m/1ft. -1.6ft.), Normal Mode (0.5m – 2m/1.6ft. – 6.6ft.), Landscape Mode (2m/6.6ft. and beyond).
  • Programmed electronic shutter release, 1.6 sec – 1/400 sec.
  • Automatic, Interlocking range (ISO 800): LV 5 – LV 15.5, Exposure compensation: ± 2/3 EV.
  • Electronically controlled self-timer with approximately 10 second delay
  • LED display with Shooting mode (auto, selfie, macro, landscape, double exposure), brightness adjustment, flash suppressing and self-timer mode.
  • Two CR2/DL CR2 lithium batteries.
    • Capacity: Approximately 30 INSTAX SQUARE 10-pack film packs with new CR2/DL CR2 lithium batteries.
  • Tripod socket (tripod sold separately).

Availability and Pricing

The Instax SQUARE SQ6 will be available on May 25, 2018 in the U.S. and Canada for USD $ 129.95 and CAD $ 159.99.

Articles: Digital Photography Review (dpreview.com)

 
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The NiSi Prosories P1 Kit lets you attach square filters to your smartphone

30 Mar

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Chinese accessory company NiSi has started taking preorders for its new Prosories P1 Smartphone Filter Kit, a camera filter system for smartphones. The P1 Kit includes a phone clip, medium graduated neutral density filter, polarizer, pouch, and holder. As demonstrated in the video below, the system involves attaching a mount over the phone’s camera, then sliding a square filter into that mount.

The P1 Kit’s filters are made from optical glass with a nano-coating, according to NiSi, which says its clip is compatible with most smartphone models. Users can rotate the filter within the mount to adjust its angle, and also use a polarizer with the filter when necessary.

The company doesn’t provide the P1 Kit’s filter size, making it unclear whether any of its other filter products are compatible with the mount.

The NiSi Prosories P1 Kit is available now for $ 40 USD. To learn more or order yours, head over to the NiSi website.

Articles: Digital Photography Review (dpreview.com)

 
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Polaroid wants Fujifilm to pay millions in royalties for Instax Square format

17 Nov

According to a report by World Intellectual Property Review, Fujifilm has filed a complaint for declaratory judgment, asking a US district court to clear the company of any wrongdoing after it was allegedly threatened with trademark litigation by Polaroid over the borders around its Instax Square images.

According to the suit, PRL IP, the brand licensor and marketer of the IP rights for Polaroid instant cameras, has turned against Fujifilm, “by suddenly demanding millions of dollars in annual royalty payments, on threat of a lawsuit.”

Fujifilm says Polaroid sent the company a letter in January 2017 stating that the “square form” of photographs taken by Fujifilm’s Instax camera is “essentially identical” to the trademark and trade dress rights owned by Polaroid. In March, another letter said that Polaroid would have “no choice but to take appropriate action to protect” its IP rights if Fujifilm would not take its Instax Square film off the market.

A third letter, sent in June, demanded royalty payments, and the complaint goes on to say that “on November 8, 2017, Fujifilm was notified that a negotiation meeting between the parties scheduled for the following day was cancelled because the lead investor expressly instructed defendants to pursue litigation unless Fujifilm complied with demands.”

PLR IP owns the US trademarks covering the borders surrounding instant photographs, but Fujifilm’s claim says that after filing for bankruptcy and discontinuing many product lines in 2008, Polaroid has been “unable to return to profitability through product sales” and now seeks “to generate revenue from what remains of the Polaroid IP portfolio”.

Fujifilm is asking the court to declare that its Instax film photos do not infringe any Polaroid IP rights, and is requesting cancellation of Polaroid’s trademarks.

Articles: Digital Photography Review (dpreview.com)

 
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