Posts Tagged ‘Instax’

Polaroid wants Fujifilm to pay millions in royalties for Instax Square format

17 Nov

According to a report by World Intellectual Property Review, Fujifilm has filed a complaint for declaratory judgment, asking a US district court to clear the company of any wrongdoing after it was allegedly threatened with trademark litigation by Polaroid over the borders around its Instax Square images.

According to the suit, PRL IP, the brand licensor and marketer of the IP rights for Polaroid instant cameras, has turned against Fujifilm, “by suddenly demanding millions of dollars in annual royalty payments, on threat of a lawsuit.”

Fujifilm says Polaroid sent the company a letter in January 2017 stating that the “square form” of photographs taken by Fujifilm’s Instax camera is “essentially identical” to the trademark and trade dress rights owned by Polaroid. In March, another letter said that Polaroid would have “no choice but to take appropriate action to protect” its IP rights if Fujifilm would not take its Instax Square film off the market.

A third letter, sent in June, demanded royalty payments, and the complaint goes on to say that “on November 8, 2017, Fujifilm was notified that a negotiation meeting between the parties scheduled for the following day was cancelled because the lead investor expressly instructed defendants to pursue litigation unless Fujifilm complied with demands.”

PLR IP owns the US trademarks covering the borders surrounding instant photographs, but Fujifilm’s claim says that after filing for bankruptcy and discontinuing many product lines in 2008, Polaroid has been “unable to return to profitability through product sales” and now seeks “to generate revenue from what remains of the Polaroid IP portfolio”.

Fujifilm is asking the court to declare that its Instax film photos do not infringe any Polaroid IP rights, and is requesting cancellation of Polaroid’s trademarks.

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Fujifilm announces square-format Instax Share SP-3 SQ photo printer

25 Oct

Fujifilm has announced its first square-format standalone printer, the Instax Share SP-3 SQ. The SP-3 can crank out a 318 dpi photo in just 13 seconds and has a battery that will last for about 160 prints. The updated Share app includes templates for creating collages, magazine covers and CD jackets. Users can also search for hashtags on Instagram to select photos they wish to print. In addition to the Share app, photos can also be printed directly from Fujifilm’s X-series cameras.

You can pick up the Instax Share SP-3 SQ next month, in your choice of white or black, for $ 199.


Newly designed smartphone printer provides high quality images in square format; improved app offers new features for greater artistic expression

Valhalla, N.Y., October 24, 2017FUJIFILM North America Corporation is excited to announce the new INSTAX SHARE™ SP-3 SQ printer, the latest line in the instax SHARE series of printers that can print photos taken with a smartphone on INSTAX SQUARE film. The SP-3 is an expansion of the INSTAX product line to give users even more ways to get creative with their instant pictures that can be shared in an instant, both in-person and online with #myinstax.

Square Format Provides More Artistic Potential

The square format has been widely popular among smartphone users. With a 1:1 aspect ratio, this format is an effective artistic style and a long-standing favorite among photography lovers. Recent years have seen a rise in the sharing of square photos on social media platforms, such as Instagram, with users putting great care into every step of the process, from composition to editing and processing. With the SP-3, users can print beautiful, high quality square images in just 13 seconds to be used in DIY crafts, to decorate with or to give as a gift.

Updated SHARE App Allows for Greater Creativity

The new and improved SHARE app comes with additional features, making every step easier and more fun. Users can print up to 9 photos on one sheet using the “Collage Template”, a feature enabled by the square format of the SP-3, or use “My Template” to add text to printed photos. “My Template” comes with 11 templates ranging from magazine covers to CD jackets. Users can also adjust the color and size of text. The end result is a stylish print that users will be proud to display and share. Additionally, the app’s display screens have been designed to make the entire process easy for novice users. The app can be downloaded from Google Play on Android devices or from the App Store on iPhones free of charge.

“Hashtag Print” Feature

In addition to Instagram and Facebook, the app is compatible with Dropbox, Google Photos and Flickr. Through the “Hashtag Print” option, users can access Instagram directly through the app and select images under a chosen hashtag. This function makes it easy for users to find the photos they want and print them with ease, perfect for printing a collection of photos from any event where guests use a hashtag, like a wedding or party.

Sleek Design

The SP-3 comes in white or black with a sleek, sophisticated look. The printer is also compact and lightweight with a sharp, multi-sided structure. The SP-3 is suitable in a wide range of situations.

This product is the latest in Fujifilm’s ongoing plan to share the inherent joy of taking, printing, displaying and sharing photos to expand the world of the instax instant photo system, allowing users to enjoy instant photos by printing photos that they have taken with their smartphone.

Instax SHARE SP-3 Key Features:

  • Available in White and Black body colors.
  • Create instax photos by printing images from iPhones and Android phones via the instax SHARE app.
  • Printing is also compatible directly from X Series digital cameras to the SP-3.
  • High-resolution images with print pixels of 800 x 800 dots and 318 dpi to show detailed gradations and facial expressions of a full-length portrait, character or objects clearly.
  • Printing time of just 13 seconds.
  • Printing capacity of up to 160 prints per battery charge.
  • Comes with image Intelligence, proprietary image processing technology that automatically sets the optimum brightness during printing.
  • New Templates added to the instax SHARE app:
    1. My Template – A template function where users can add text as desired and adjust the text color, size and darkness by moving sliders left and right, broadening the range of photo styles available to them.
    2. Collage Template – A template function allowing users to print 2-9 photos together on one sheet to print a collection of memories from a special day or to tie together photos with a particular theme.
    3. Split Template – Transform one picture into multiple instax photos. This allows all kinds of unique photo styles, such as dividing a beautiful landscape across two instax photos to make one big print.
    4. SNS Template – Template for printing images that were uploaded to a social networking service (SNS). This social media-linked printing feature allows users to include their profile photo or number of likes in the photo.
    5. Real Time Template – When the “Real Time Template” is selected and a photo is taken, the date, place, weather, temperature, and humidity are indicated in the frame, making it great for travel photos or watching your child grow.

Availability and Pricing

The new INSTAX SHARE SP-3 SQ will be available in November 2017 for USD $ 199.95 and CAD $ 249.99. Instax SQUARE film is sold separately for USD $ 16.99 and CAD $ 15.99.

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The Fujifilm Instax Square SQ10 is less fun than it should be

16 Jul

Fujifilm Instax Square SQ10
$ 280/£249 | | Buy Now

The Instax Square SQ10 represents two firsts for Fujifilm’s Instax line. It’s the first to use the brand’s new square format film, which looks more like a classic Polaroid than the credit card-sized Instax Mini film used by all of the company’s other instant cameras. It’s also the first ‘hybrid’ instant camera offered by Fujifilm, meaning it’s actually a digital camera with the ability to print photos on instant film. You can do this as soon as you snap the shutter for a just-like-instant experience, or manually once you’ve had the chance to review it.

That’s right, this is a digital camera imitating a mobile app that imitates the effects of film cameras. What a time to be alive.

Since it is a digital camera, the SQ10 offers some modern conveniences that its instant-only peers don’t. For one, there’s a real LCD for image composition and menu navigation. There are also a few straightforward image setting adjustments available, like exposure compensation (+/-3 EV).

Key specifications

  • 3.6MP 1/4-in CMOS sensor
  • 3″ 460k-dot LCD
  • microSD card slot / built-in memory for 50 photos
  • Fixed 28.5mm equiv. F2.4 lens
  • Auto ISO only (100-1600)
  • Shooting modes: Standard, double exposure, bulb mode
  • Self timer: 10 or 2sec
  • Built-in NP-50 battery rated to 160 prints
  • Micro USB charging
  • 119mm x 47mm x 127mm / 4.7 x 1.9 x 5″

You can also save photos to internal memory and microSD. The camera automatically stores the last 50 images it printed to internal memory, so you can re-print photos. The SQ10 includes a selection of Instagram-style filters that can be used while shooting or added to images later, as well as a vignette effect. That’s right, this is a digital camera imitating a mobile app that imitates the effects of film cameras. What a time to be alive.

In use

In my first few outings with the camera I was determined to treat it like a true instant camera and left it in Auto print mode. But when not everybody in the photo was looking the right direction, or it turned out that I’d left the flash turned off when it was needed, it felt like I’d really screwed up and wasted a print. Just knowing that it could have been different made the experience less enjoyable than the carefree “Oh well, that’s film!” attitude I can take with my Instax mini 90.

If you dial in exposure compensation or turn the flash off, the SQ10 will continue to honor those settings even if you turn the camera off and back on. But it’s easy to forget they’re enabled as there’s no information displayed on the shooting screen. Before switching to manual printing I lost a few precious prints that way.

I also found that in printed images, shadow tones tend to come out significantly darker than they appear on the screen when viewed straight on. Features that were visible when I previewed images ended up being crushed in shadows when printed. Tilting the camera and viewing the LCD at an angle actually gives a more accurate print preview in some cases than viewing the image straight on.

The good news is that any modern digital camera will take nice photos in the right light

The good news is that any modern digital camera will take nice photos in the right light, and in ample sunshine the SQ10 produces very nice images. I got the best results leaving exposure compensation alone and embracing the punchy contrast. Flash portraits with subjects at a reasonable distance also look pleasant. Images taken in shade or under cloudy conditions have a noticeably cooler tint, and there’s no way to adjust white balance.

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When you do end up with a nice exposure, print quality is the Square’s strong point. It’s expensive, but I prefer Fujilm’s Instant film’s deep blacks and rich colors over the zero-ink Polaroid-branded competitor any day. And the square format is a selling point for my money – it’s the format associated with instant photography and if it’s good enough for OutKast, it’s good enough for me.

Fujifilm claims you can print photos from other cameras using the SQ10 if you load them onto a microSD card. I followed the instructions in the manual to the letter and never got anything but a read error when trying to view it on the camera. Your mileage may vary. Even if you can get it to work, it’s a pretty clumsy process. There’s no Wi-Fi included for printing from a phone or Fujifilm camera, which is a shame.

The SQ10 is also significantly heavier than the Instax mini 90 – at least it felt significant to my shoulders. The SQ10 weighs about a pound (450g) fully loaded; the 90 is half that Not back-breaking, but noticeable when you carry it around all day. The built-in battery is rated to 160 prints, and indeed it never needed a recharge during the course of this review.

Summing up

The Instax Square SQ10 offers a convincing imitation of instant photography, plus some of the modern comforts of digital. And there are plenty of benefits from this mashup of digital and instant technology. Having the ability to save the printing step for a convenient time is very nice if you’re say, on a hike, and don’t want to carry around a developing photo. Being able to make multiple prints is another bonus, and if you run out of film, great news – you can still take pictures.

But the truth is, if you opt to print manually rather than as you go, you’re basically just carrying around a mediocre digital camera that’s glued to an instant printer. The camera in the SQ10 is just not as good as a modern smartphone camera, plain and simple.

To be sure, smartphone cameras are awfully sophisticated these days, and if you count the phone they’re attached to, cost well more than the SQ10. And the great thing about the year 2017 is that even a bad digital camera will take nice photos in many conditions. If bright-light snapshots and flash portraits are your aim, then the SQ10’s digital camera component will serve you just fine. But if you plan to take photos without flash in lighting that’s less than ideal, you’d be better off using your phone.

The camera in the SQ10 is just not as good as a modern smartphone camera

If instant photography appeals to you but you want more control over the output than an all-film camera, the Instax Square SQ10 is worth a look. But it’s hard to recommend over Fuji’s standalone Instax SP-2 printer used with a smartphone. The camera that’s already in your pocket or purse likely offers a better automatic exposure mode, a polished user interface, infinite film-simulation filters and better control over exposure settings.

Shortcomings like poor image quality in low light are much easier to forgive in an all-film instant camera, but somehow feel more egregious in the SQ10 simply because it seems like the camera should be able to do better. To me at least, it feels less fun than all-instant photography, with not enough of the convenience of digital to make up for it.

What we like:

  • Digital conveniences like saving images and printing later
  • Lovely square format film
  • Good battery life

What we don’t like:

  • Small sensor struggles in low light
  • Prints are expensive at around $ 1.50 each
  • Tendency to crush shadows can make it difficult to judge exposure

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How to hack a Bronica ETRS to shoot Fuji Instax Mini film

15 Jul

Photographer Brock Saddler has published a really interesting and comprehensive guide detailing how he was able to modify a Bronica ETRS film camera to shoot Fuji Instax Mini film. Saddler is, kindly, allowing us to share his hack with our readers.

The hack requires two cameras: the Bronica ETRS, of course, as well as a donor camera that supports Instax Mini film. In the case of this project, Saddler used an old Polaroid 300.

A broken Instax camera can be used for this project, according to Saddler’s guide, assuming the film plane is undamaged. The disassembly process is tedious and involves freeing the film plane from the other components, such as the electronics and lens assembly. The removal process will vary depending on the camera model used.

Once free from the donor camera, the film plane must be carefully modified so that it can rest flat on the back of the Bronica ETRS; Saddler used a Dremel tool and razor blade to do this, warning that any protrusions or dips in the plastic may impair the light seal.

Trickier still is the ejector hook, of which Saddler writes, “You’re pretty much fabricating yourself a new ejection system.”

The process is still quite involved from there, requiring the careful use of epoxy, a felt liner to help form a light seal, and the removal/addition of material and components depending on the donor camera.

Finally, a pair of rubberbands round out the Bronica Instax hack, forming the two units into a single ugly-but-functional camera.

If you plan to perform this clever hack yourself, you’ll definitely want to check out the full guide on Saddler’s website.

It’s definitely not for the DIY faint of heart, but if you’re willing to get your hands and workbench a little dirty, you’ll be rewarded with something original that produces pretty neat photos to boot:

All photos © Brock Saddler, used with permission.

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Fujifilm’s SQ10 Instax Square camera is an instant/digital hybrid

19 Apr

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Fujifilm’s first square format Instax camera is here, and it’s a half-digital, half-analog beast with a $ 280 price tag.

The SQ10 uses a 1/4″ CMOS sensor to capture 3.6MP color images, and offers a 3″, 460k-dot LCD for composition and camera operation. It’s a departure from the all-analog cameras in Fuji’s current Instax lineup, but provides benefits of digital capture like adding filters in-camera and saving files to microSD. Auto exposure control, facial recognition and autofocus are also offered.

Images are printed in 1:1 format on 86 x 72mm film, which will sell for $ 17 for a pack of 10 sheets. The camera and its film go on sale in May.

Press Release


SQ10 gives users a simultaneous digital and traditional print photo experience that instantly changes how we take pictures today

Valhalla, N.Y., April 19, 2017 – FUJIFILM North America Corporation today announced the all-new INSTAX® SQUARE SQ10, a sophisticated square format hybrid instant film camera that combines digital imaging technology with square film prints. The SQ10 uses a new INSTAX SQUARE Film format that delivers exceptional image quality with numerous artistic expressions. This new system takes the image quality of INSTAX to the next level and allows everyone to add a creative, artistic edge to their photography with an intuitive interface designed especially for the SQ10.

Hybrid-powered Beautiful Image Quality
The SQ10 is the first camera in the INSTAX series to be equipped with the newly developed hybrid INSTAX system – a digital image sensor and image processing technology integrated with the existing INSTAX system. These technologies allow the SQ10 to take brighter photos in low-light conditions (indoor and night scenes) and close-up shots from a distance as close as 4 in cm with new functions including automatic exposure control, facial recognition, and auto-focus.

Simply Stunning Design
The SQ10 has an iconic design and a thin, round, symmetrical shape for easy holding. It has a dual shutter system with two shutter buttons – one on the right and one on the left (buttons also work as function buttons to switch shooting modes). The lens ring is made with shaved metal, and specific areas add a sense of depth and texture throughout the solid black camera body.

The SQ10 is simply designed to let users take fun, easy and creative pictures anywhere. The SQ10 allows simple operation with a 3” TFT color LCD monitor (460K dots), operation dial and buttons on the back of the camera. Three buttons arranged at the top of the operation dial correspond to the main functions — ten different filters, vignette control, and brightness adjustment. Users will see a live display of all operations throughout the composition during shooting, editing, processing and printing on the LCD monitor. This new interface enables photographers to edit and process photos with a simple and intuitive operation. Users may also choose to select and edit (e.g. zooming, cropping and filters) the image before printing. This is particularly useful when sharing multiple prints with a number of people.

After a picture is taken, users can print, or save the image to the SQ10’s internal memory, save to the micro SD \ microSDHC card, or transfer from the camera to a computer using a micro-USB for ultimate flexibility.

Stir Your Creativity with New Shooting Modes
The SQ10 lets users shoot in various modes with several filters for outputting creative and trendy square photos. Ten different color filters, saturation and dramatic vignetting effect can be adjusted for truly artistic pictures.

The vignette effect is especially suitable for portraits or still life images as it highlights the photographic subject at the center of the photo. The SQ10 features special shooting modes including, Double Exposure that can overlap two images onto one print by pushing the shutter twice, Bulb Exposure function for night scenes and creating pictures with dramatic light streaks, Division mode for putting up to nine images on one print, and Micro mode for photography as close as 4 in cm.

The SQ10 uses a brand new INSTAX SQUARE Film format with a 1:1 aspect ratio that has been especially popular with photo enthusiasts and mobile app shooters. All INSTAX film features excellent color reproducibility, taking full advantage of Fujifilm’s long-standing research on photographic film manufacturing and image design technology.

An INSTAX Generation
Since INSTAX cameras were originally launched in 1998, they have proven to be extremely popular with users all over the world, with cumulative shipment volumes reaching over 25 million units. This has made INSTAX the leader of the world’s instant photography market over the past several years.

Fujifilm is committed to offering new products and services that meet various consumer needs by leveraging innovative technological advancements. The company is also dedicated to enhancing the enjoyment of photography worldwide, and encouraging users to experience the value of shooting, preserving, displaying and gifting photo images that deliver the message of “enriching your life with photographs.”

INSTAX SQUARE SQ10 Key Features:

  • FUJIFILM INSTAX Square SQ10 with all-new hybrid INSTAX system
  • 3” TFT color LCD monitor with 460K dots resolution
  • ¼” CMOS image sensor with primary color filter
  • 1920×1920 recorded pixels
  • Rechargeable Li-ion battery (NP-50) for up to 160 images per charge
  • Images taken and edited / processed can be saved in the internal memory (up to about 50 images) or on microSD \ microSDHC card slot (sold separately)
  • 28.5mm fixed focal length (in 35m format equivalent)
  • F2.4 aperture
  • Micro USB for internal battery recharging
  • JPEG image file format
  • Print from internal memory or micro SD \ microSDHC card
  • Tripod mount
  • New INSTAX SQUARE Film format (color) sold in 10 sheets per pack
    o Screen size – 62mm×62mm (L×W)
    o Film size – 86mm×72mm (L×W)

For a full list of specifications, visit INSTAX SQUARE SQ10.

Availability and Pricing
The INSTAX SQUARE SQ10 will be available in May 2017 in the U.S. and Canada for USD $ 279.95 and CAD $ 369.99.

INSTAX SQUARE Film will also be available in May 2017 in the U.S. and Canada for USD $ 16.99 and CAD $ 15.99.

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Fujifilm Instax Mini 9 launches with selfie mirror and close-up lens attachment

29 Mar

Fujifilm has announced the Instax Mini 9, a new instant camera that has launched in five colors: Lime Green, Flamingo Pink, Smoky White, Ice Blue, and Cobalt Blue. The Instax Mini 9 builds upon the company’s Instax Mini 8, bringing with it a selfie mirror as well as a new close-up lens attachment enabling photographers to snap photos as close as 35cm / 14in.

Fujifilm says the ‘popular’ features from the previous model are rolled over into the Instax Mini 9, including auto exposure. The camera chooses the optimal brightness setting for any given snapshot, highlighting the chosen setting by illuminating one of four lights corresponding the following settings: Indoors, Cloudy, Sunny (overcast), and Sunny (bright). The user then manually switches the dial to that setting.

Other features include a 0.37x viewfinder with target spot, an automatic film feeding system, flash with an effective range from 0.6m to 2.7m, and support for two ordinary AA batteries. A pair of AA batteries can power the camera through approximately 10 Instax Mini film packs before needing replaced.

The Instax Mini 9 will launch in the U.S. and Canada next month for $ 69.95 USD and $ 99.99 CAD, and then in the U.K. in May for £77.99.

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Fujifilm Instax Mini 8 teardown reveals what makes the camera tick

02 Feb

The folks at All About Circuits have published a teardown of the Fujifilm Instax Mini 8 camera, revealing a glimpse at the components found within. Disassembly is simple, and mostly involves removing a series of screws, after which point DIYers are presented with ‘a surprising amount of circuitry.’

Within the camera, All About Circuits discovered a micro-controller, DC buck converter, and a pulse transformer, as well as a xenon flash tube, a light emitter and sensor, and a couple of transformers. This was a surprise to the publication’s Mark Hughes, who said, ‘I expected to find a flash charging and firing circuit similar to the type found in a disposable camera.’

We can forgive All About Circuits for calling the camera the ‘Insta- X Mini 8,’ because we love peering into the inner workings of cameras we wouldn’t have the nerve to dissect ourselves. Details about the hardware are available in the full teardown here.

Via: All About Circuits

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Gear of the year: Allison’s choice – Fujifilm Instax mini 90

28 Dec

Let’s get a few things out of the way first: yes, the Fujifilm Instax mini 90 is a three-year-old camera. No, it is not a digital camera. Yes, it was my favorite camera of the year. Now let’s proceed.

I bought the Instax mini 90 in March, but I spent almost two years up until then talking myself out of buying one. It was hard to justify the expense to myself. I have access to many nice digital cameras, and I always have a phone on hand, why buy a little plastic film camera that costs about a dollar per exposure? I put it to the back of my mind, but a little pang of jealousy struck every time I saw someone else carrying one. 

The mini 90 isn’t my first instant camera. I bought a Polaroid at Best Buy during college, which must have been during the very last days that anyone could buy a Polaroid at Best Buy. It was sort of cumbersome and it definitely wasn’t cool-looking, but there was something about it that got everyone excited about when I brought it out. I took plenty of snapshots of friends, but eventually ran out of film and didn’t buy more. Now it sits in a drawer at my parents’ house.

One of many ridiculous baseball game instant photos taken this year.

It was spring when I finally realized I should just buy the mini 90. After that, it was with me for pretty much every milestone event of the year. It was there when my sister visited and we went to one of the first baseball games of the season. I brought it to North Carolina where my boyfriend and I caught up with friends and met their babies. It came along to a tennis tournament with my family, when friends visited and to more baseball games than I want to admit to attending.

I can easily retrace my year in instant photos because they’re arranged on the wall by my desk. For every photo that made the wall, though, there were a lot of terrible photos – overexposed, underexposed, blurry, group selfies with somebody cut right out of the frame. But I guess I like the trial and error part of the process too. You work within the constraints of the system, learn what works and what doesn’t and gradually get better results. Even a bad instant photo is one that I feel like I actually made, and I learned something from the process. And when they come out looking just right, well that feels pretty good.

This goofy shot is probably my favorite photo of 2016 and I had a horrendous head cold when it was taken.

Obviously, one of the main joys of instant photography is that you get something you can hold at the end of the process. I don’t print many photos lately, so having it built into the process by the nature of the thing is kind of a treat in itself.

And I think that’s one of my favorite things about an instant photo – you can physically give the photo to someone else. You don’t get to text someone a copy, or tag them on Facebook, or email it to them later. I mean, you can snap a picture of it with your phone and do all that, but handing someone a photo that doesn’t exist anywhere else is pretty special. I gave away a lot of photos this year, and by that measure, it was a pretty good year indeed.

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Which instant camera should I buy? 2016 Instax mini roundup

24 Nov

Instax Roundup 2016

Let’s face it, it seems a little odd that a site called Digital Photography Review would dare take a step backward in to the world of analog photography. But truth be told, we all were delighted by handling physical prints from these cameras. Some of our editors began their careers in a darkroom, and with Instax mini images there’s just a little zest of the ‘magic’ of development as an image first appears. After that’s over, you’re left with a business-card sized talisman, artwork, souvenir, memory, or whatever else a photograph can become.

It’s not just us who are hooked on the smiles and joy instant photography can bring; sales of Fujifilm Instax cameras are expected to reach 5 million units this year, and they’re not even the sole manufacturer of cameras that use the format. 

Plus, the affordable options make great gifts, and are some of the cheapest ways to give the gift of photography over the holiday season. So we wondered: which one is best? 

We decided to step into the world of instant for a few days to find out which camera is best for gifting to newcomers, and which is best for a photographer to gift to themselves. We selected eight cameras that all use the Instax mini format – which is now available in color and black and white (purists rejoice!) – and spent a little time with each to find out which is most fun, and which one is most rewarding. 

The contenders are:

Fujifilm Instax mini 8
Fujifilm Instax mini 70
Fujifilm Instax mini 90
Lomography L’instant
Lomography L’instant Automat
Lomography LC-A+ Instant Back
Leica Sofort
MiNT InstantFlex TL70

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Fujifilm gives us a glimpse of its upcoming Instax Square camera

20 Oct

We’ve known for a while now that Fujifilm is developing a 1:1 format instant film, which measures 85.6mm x 72mm and provides a 62 x 62mm image, and an accompanying Instax camera. Unfortunately not much detail is known about the camera but now the Japanese manufacturer has released a teaser video on its Instax Square website that gives us at least a glimpse at some elements of the camera.

On the website you get to see some Instax Square sample images but unfortunately most of the video consists of trippy graphics that remind us of a 1990’s techno music video. So watch closely, you don’t want to miss the important parts.

Instant film fans will have to wait a little longer to get their hands on the new toy, as the release of both film and camera is scheduled for the Spring of 2017.

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