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Sony Unveils Three Compact Prime Lenses for E-Mount Cameras

02 Apr

The post Sony Unveils Three Compact Prime Lenses for E-Mount Cameras appeared first on Digital Photography School. It was authored by Jaymes Dempsey.

Sony unveils three prime lenses for E-mount cameras

Last week, Sony announced three E-mount lenses:

The FE 24mm f/2.8 G, the FE 40mm f/2.5 G, and the FE 50mm f/2.5 G; all promise to deliver excellent optics in a compact form.

The three lenses will launch this May. Designed as a set, they offer a beautifully wide field of view on the 24mm end for scenic shots and environmental portraits, plus a standard perspective at the 40mm and 50mm focal lengths, perfect for portraits, street photography, and even detail shots.

Sony unveils three prime lenses woman with camera

Sony explains, “The lenses were designed for a wide range of photo and video uses including portraiture, landscape, street photography, and more…With these three dynamic lenses, our customers can capture a wide range of perspectives with the excellent resolution and beautiful bokeh that Sony’s G lenses are known for.”

And while we can’t currently confirm the resolution of these lenses with a hands-on review of our own, sample images look very nice, and Sony’s own tests show tack-sharp results especially when stopped down to f/8. If you’re an APS-C shooter who demands the highest optical quality, or you’re working full frame and want some compact-yet-capable prime lenses, the 24mm f/2.8, 40mm f/2.5, and 50mm f/2.5 will deliver.

Plus, all three lenses offer fast maximum apertures, which translates to lovely bokeh – especially on the 50mm f/2.5, but also on the 40mm f/2.5 and even the 24mm f/2.8 when shooting close-ups.

Of course, f/2.5 and f/2.8 maximum apertures will get you more than just creamy backgrounds. With a wide aperture, you can shoot indoors or at twilight while still maintaining a reasonable ISO, so you can photograph events and night portraits – or record low-light video – and come away with clean results.

Sony also promises “fast, precise AF with excellent tracking performance” and top-notch build quality (all three lenses are dust and moisture resistant).

But while strong build quality, image quality, and focusing do make for a powerful package, even more impressive are the lenses’ compact builds. Travel photographers, street photographers, and videographers will love the pocket-sized design, perfect for on-the-go shooting, long hours behind the camera, and international travel. In fact, all three lenses are identical in size, so you can pack them all without sacrificing weight or space. Check out the lenses next to one another:

And the prices are surprisingly reasonable. You can grab each lens for just $ 600 USD – not bad at all, given the optics, build quality, and AF capabilities.

So if you’re a Sony shooter in need of a new lens (or two, or three) for travel photography, portrait photography, street photography, or handheld videography, I highly recommend you take a closer look at these options. You can currently preorder the 40mm f/2.5 G here, the 50mm f/2.5 G here, and the 24mm f/2.8 G here.

Now over to you:

What do you think of Sony’s new bundle of prime lenses? Are you impressed? Are there any features that you wish Sony would’ve included? Share your thoughts in the comments below!

The post Sony Unveils Three Compact Prime Lenses for E-Mount Cameras appeared first on Digital Photography School. It was authored by Jaymes Dempsey.

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Kickstarter: Compact Reveni Labs Spot Meter uses unique two-eye aiming method

08 Feb

While digital photography is popular, film photography still has a dedicated following and beginner film photographers are popping up regularly. New products for analog photographers are popping up regularly to meet experienced and novice film photographers’ needs. Reveni Labs has launched a new Kickstarter campaign, which was funded within two hours, to deliver an extremely compact spot meter to film photographers.

A spot meter is a light meter designed to precisely measure only a small portion of the image area. Photographers can use a spot meter to check metering in different areas of the frame, especially one with a wide range of brightness, and make an informed decision about the exposure.

The Reveni Labs Spot Meter being used by creator Matt Bechberger. An electronics engineer, inventor and self-professed film camera nerd, Bechberger started Reveni Labs in March 2020 when launching the Reveni Labs Light Meter on Kickstarter. A few months later, he quit his job to run Reveni Labs full time.

Vintage spot meters can be challenging to find, and new spot meters can be expensive. Reveni Labs hopes to ‘find the middle ground with its spot meter to provide a spot meter that meets the needs of modern film camera users, with a lower price point and relevant feature set.’ To Reveni Labs, there are three major issues with the currently-available spot meters: They’re large and heavy, they’re complex, and they are expensive.

To help solve these issues, the Reveni Labs Spot Meter is very small and lightweight. It weighs 1.25 oz. (about 35g). The Spot Meter is 2.8″ (71mm) long, 1.2″ (30.5mm) wide, and 1.5″ (38mm) in height.

The Reveni Labs Spot Meter is also designed to be easy to use. It has a two-eye aiming method, features simple controls and an easy-to-use menu, and offers straightforward modes, including aperture or shutter priority modes. Further, the Spot Meter includes a bright internal OLED display.

The external design (left) of the Reveni Labs Spot Meter. On the right, you can see the internal display. Image credit: Reveni Labs on Kickstarter

The Spot Meter has a shutter speed range of 1 hour to 1/8,000s in one-stop increments. The aperture range is F0.7 to F1024, also in one-stop increments. The ISO range is 1-12,800. Reveni Labs states that the EV range is 2-20 in 0.1EV increments (at ISO 100). The spot meter is about a 1.5° (6″/15cm) circle at 20′ (6m).

On the top of the Reveni Labs Spot Meter are four buttons: right and left directional buttons, a menu/compare button, and the power/sample button. Beneath the sensing lens on the front of the spot meter is the battery compartment, which holds a pair of LR44 alkaline batteries to power the device. Through the viewing lens at the back, you see the OLED display, which shows shutter speed, current state, EV value, ISO, rounding remainder, aperture, and driving value arrow surrounding the central aiming reticle.

Reveni Labs Spot Meter optical design. Image credit: Reveni Labs on Kickstarter

The Reveni Labs Spot Meter utilizes a two-eye aiming method. One eye views the data in the spot meter while the other eye surveys the subject area. There is a close-focus rear lens in front of the OLED display inside the meter to allow the user to focus on the scene and display simultaneously. The internal components are aligned on a central axis.

This design is significantly different from a more typical spot meter. A traditional spot meter uses a viewing lens and requires the user to view the scene solely through the spot meter, closing their second eye. The Reveni Labs Spot Meter doesn’t have a viewing lens; the inside is just a dark screen, which is why it’s a binocular vision spot meter and why it’s possible for it to be so compact. You can see how the Reveni Labs Spot Meter varies from a typical spot meter in the hands-on video below, published by Mat Marrash.

You can see another review of the device from Todd Korol in his video below.

The Reveni Labs Spot Meter looks like an exciting product for film photographers. If you would like to back the project, you can do so for $ 225 CAD, which is a little under $ 180 USD at current currency conversion rates. The Reveni Labs Spot Meter comes with the meter, a neck lanyard, storage pouch and four LR44 batteries. Shipping is expected to commence in August. For more information and to back the project, visit Kickstarter.

Disclaimer: Remember to do your research with any crowdfunding project. DPReview does its best to share only the projects that look legitimate and come from reliable creators. Still, as with any crowdfunded campaign, there’s always the risk of the product or service never coming to fruition.

Articles: Digital Photography Review (dpreview.com)

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Tamron 70-300mm for Sony Review: A Compact, Well-Priced Telephoto Lens

02 Jan

The post Tamron 70-300mm for Sony Review: A Compact, Well-Priced Telephoto Lens appeared first on Digital Photography School. It was authored by Suzi Pratt.

The new Tamron 70-300mm f/4.5-6.3 lens is the “world’s smallest telephoto zoom lens for Sony E-mount full-frame mirrorless cameras.”

But does this lens live up to the hype?

Let’s find out in this Tamron 70-300mm for Sony review!

Tamron 70-300mm for Sony: Overview

The Tamron 70-300mm is made to be used on a full-frame camera, but you can also mount it on an APS-C camera; the equivalent focal length just gets cropped to 105-450mm. This can be an advantage if you prefer getting more zoom out of your lens.

Besides its compact and lightweight build (more on that below!), the biggest appeal of this lens is the price. At just $ 550 USD, the Tamron 70-300mm is more than half the price of the Sony alternative.

For comparison’s sake, the Sony FE 70-300mm f/4.5-5.6 has a slightly faster f-stop and also comes with image stabilization. But it is larger, heavier, and more expensive than the Tamron model. So if budget, size, and weight are a concern, the Tamron 70-300mm is the way to go!

Released: September 2020
Focal Length: 70 to 300mm
Maximum Aperture: f/4.5 to f/6.3
Minimum Aperture: f/22 to f/32
Lens Mount: Sony E (full-frame)
Minimum Focus Distance – 31.5″/0.8 m
Focusing: Autofocus
Image Stabilization: No
Filter Size: 67 mm
Dimensions: 5.8” x 3″/148 mm x 77 mm
Weight: 19.2 oz/545 g

Lens design

The Tamron lens follows on the coattails of some impressive Tamron releases, such as the 28-200mm f/2.8-5.6. And if you’ve used any recent Tamron lenses, the 70-300mm will feel very familiar in your hands. It has a similar look and feel to other Tamron lenses, and it takes a 67 mm front filter, just like many other Tamron lenses.

While the build is mostly plastic, the lens is weather-sealed with a dust- and moisture-resistant construction. This makes the 70-300mm ideal for shooting in a variety of outdoor conditions. I wouldn’t take the lens out in pouring rain, but a light drizzle is totally fine.

Aside from its low price point, the biggest advantage of the Tamron 70-300mm is its compact size. With a weight of just 545 g (1.2 lb) and a length of 5.8 in, it’s easy to forget that you’re hauling a rather long-range telephoto lens. The small size also makes it easier to hold the lens for long periods of time, especially compared to bigger lenses like the Sony 100-400mm.

Ease of use and performance

The Tamron 70-300mm is a very straightforward lens. There’s a zoom ring and a manual focus ring with no additional buttons or switches on the lens.

It would be nice to have a lock switch to prevent the zoom barrel from sliding out when you use the lens – and while it’s not a dealbreaker, the lack of a lock is something to be aware of.

All Sony autofocus modes (including Eye AF) are as snappy as they’d be if using a native Sony lens. If you have any concerns about using a third-party lens, rest assured that all modern Tamron lenses work flawlessly with Sony E-mount cameras.

Image quality

Snowy owl — 300mm | 1/1600s | f/6.3 | ISO 400

Photos on the 70-300mm Tamron are razor sharp. Color rendition is also accurate, with absolutely no chromatic aberration or distortion.

While this lens doesn’t have a fast f/2.8 or f/1.8 aperture, beautiful bokeh can still be achieved with sufficient distance between the subject and the background. The bokeh is pleasing and smooth. The lens’s sweet spot seemed to be between f/4.5 and f/11.

The lens also has a nice minimum focusing distance of 31.5 in (0.8 meters) when shooting at 70mm. This allows you to get pretty close to your subject and still get crisp shots.

autumn leaves — 186mm | 1/800s | f/5.6 | ISO 1600

Best uses

Given its focal range and features, the 70-300mm is best used as a complementary lens to a wide-angle or mid-range zoom, such as the 24-70mm.

Shooting purely at 70-300mm may suit some photography styles, but most photographers will want to occasionally get a shot wider than 70mm, which is when a wider second lens will come in handy.

snowy landscape — 70mm | 1/320s | f/6.3 | ISO 640

However, you can use the Tamron 70-300mm as your sole lens and get some great wildlife, landscape, and portrait shots. Just make sure you have enough light or a camera that can shoot at high ISOs because of the narrower maximum lens aperture. If you plan to shoot indoors or in low light, the Tamron 70-180mm f/2.8 will better suit your needs.

The Tamron 70-300mm can also work as a great video lens. Just note that it lacks image stabilization (IS), so it is best used on a tripod or a gimbal stabilizer if shooting video.

Tamron 70-300mm for Sony review: Conclusion

For the budget-conscious photographer, or for those wishing to have the smallest and lightest camera kit, the Tamron 70-300mm is a bargain of a lens.

One of the only reasons why you may not opt for this lens is if you prefer the all-in-one Tamron 28-200mm lens. The 28-200mm is smaller and slightly more expensive, and it gives you a much wider focal range at the expense of not being able to zoom as far as 300mm.

If you are interested in purchasing the Tamron 70-300mm for Sony, you can grab it here.

So what do you think? Would you buy the Tamron 70-300mm, or would you opt for a different lens? Let me know in the comments below!

The post Tamron 70-300mm for Sony Review: A Compact, Well-Priced Telephoto Lens appeared first on Digital Photography School. It was authored by Suzi Pratt.

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Canon introduces compact RF 70-200mm F4L and 50mm F1.8 STM lenses

05 Nov

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Canon has introduced a pair of lenses for its EOS R system.

First up is the RF 70-200mm F4L IS USM, which is 32% shorter (at wide-angle) and 11% lighter than its popular EF counterpart. The lens is just 119mm (4.7″) long and weighs in at a 695g (1.5lbs), yet it retains the build quality and weather-sealing of other L-series lenses. Unlike those lenses, this 70-200 does not support teleconverter or offer a tripod mount.

The lens’s image stabilizer can reduce shake by up to five stops, and when attached to an EOS R5 or R6, can reach 7.5 stops by working in conjunction with in-body image stabilization. The 70-200 features 16 elements, four of which are ‘UD’ (ultra low dispersion) glass that help control chromatic aberration. Canon’s Air Sphere Coating reduces flare and ghosting. The lens’s minimum focus distance is 0.6m (2ft), regardless of focal length. The focus elements are driven by a pair of Nano USM motors for fast and silent autofocus.

The 70-200mm F4L IS USM will be available in early December for $ 1599.

Along with the 70-200 comes the tiny RF 50mm F1.8 STM lens. The lens weights only 160g (5.6oz) and is 41mm (1.6″) long. It contains a total of six elements (one being aspherical) and can focus as close as 0.3m (0.98ft). Its control ring can be used for manual focus, by default, or other functions including aperture and exposure compensation, depending on your needs. Focus elements are driven by a stepping motor. The RF 50mm F1.8 STM will hit store shelves in mid-December for $ 199.

Go hands-on with the new Canon RF lenses

Press release

CANON ADDS TWO RF LENSES AND PIXMA PRO PRINTER IDEAL FOR THE ENTHUSIAST PHOTOGRAPHER

MELVILLE, N.Y., November 3, 2020 – Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to introduce the compact and lightweight RF70-200mm F4 L IS USM and the RF50mm F1.8 STM, two completely re-designed RF mount lenses with bloodlines to immensely popular EF models that feature new lens formulas and enhanced elements. Canon is also introducing the PIXMA PRO-200 printer, which is ideal for photography students and graphic designers.

“As Canon began to further build out the company’s RF lens portfolio, the goal in mind was to create advanced lenses, for a variety of experience levels, that also featured a sense of familiarity for longtime Canon users,” said Tatsuro “Tony” Kano, executive vice president and general manager of Canon U.S.A.’s Imaging Technologies & Communications Group. “Canon prides itself on being able to uniquely offer both input and output solutions to our customers. We are equally excited to see the images captured with the new lenses, and the prints that are to be created with the new PIXMA PRO-200 printer.”

Canon RF70-200mm F4 L IS USM Lens

The Canon RF70-200mm F4 L IS USM lens is ideal for photography enthusiasts ranging from advanced amateur to professional skill levels. The compact and lightweight nature of the lens makes it Canon’s shortest and lightest 70-200mm F4 zoom lens to date. This RF lens is approximately 32 percent shorter and 11 percent lighter than its EF counterpart with a large portion of the lens element arrangement closer to the camera body. This arrangement is designed to provide photographers with a more balanced feel and experience even at the zoom range’s telephoto end. Additionally, the shorter and lighter design allows the lens to more easily be stowed away in a camera bag when not in use.

The RF70-200mm F4 L IS USM features two independent Nano USM motors, providing an even greater level of high-speed autofocus for still image shooting as well as quiet and smooth autofocus for video shooting. The lens also incorporates a floating focus control that drives the two lens groups individually while using the two aforementioned Nano USM motors. The floating focus lens element shortens the focusing distance and helps reduce breathing, providing users with fast, consistent and reliable performance.

Additional Features of The Canon RF70-200mm F4 L IS USM Lens Include:

16 lens elements in 11 groups, including four UD lenses, that help to reduce chromatic aberration
Optical Image Stabilizer with up to 5 Stops[i] of shake correction
Up to 7.5 stops[ii] of shake correction with coordinated control of Optical Image Stabilizer and In-Body Image Stabilizer
Three stabilizer modes
Customizable control ring that allows photographers to adjust exposure compensation, shutter speed, aperture, or ISO
12-pin communication system
L-Series dust and weather-resistant build with a fluorine coating
Minimum focusing distance of 1.97 feet and a maximum magnification of 0.28x
Air Sphere Coating (ASC) that helps minimize lens flare and ghosting

Canon RF50mm F1.8 STM Lens

Creatives love using a 50mm lens because that focal length is similar to the natural viewpoint of the human field of vision. This perspective allows for the lens to be used in a wide variety of shooting situations, including portraits, landscapes and food photography. What’s more, Canon 50mm f/1.8 lenses have long been a popular tool for both photographers and creators due to their budget-friendly price point, extremely compact and lightweight form factor, and versatility.

The tradition continues with the RF50mm F1.8 STM that, in many ways, is improved over its EF counterpart. The first visually noticeable improvement is the customizable control ring that has become synonymous with RF lenses. The control ring allows photographers to adjust exposure compensation, shutter speed, aperture, or ISO and with a flip of the side switch can adjust focus. The inclusion of a PMo aspherical lens helps to reduce chromatic aberration and provides high-image quality even at the periphery of the image. Additionally, the combination of the lens shape and Super Spectra Coating (SSC) helps to minimize ghosting and flaring.

Additional Features of The Canon RF50mm F1.8 STM Lens Include:

Six lens elements in five groups
12-pin communication system
Minimum focusing distance of 0.98ft and a maximum magnification of 0.25x
Up to 7 stops[iii] of Shake Correction with EOS R Series cameras with In-Body Image Stabilizer

Canon PIXMA PRO-200 Printer

Continuing a long history of high-quality input to output digital imaging equipment, the PIXMA PRO-200 printer is 15% smaller than its predecessor, the PIXMA PRO-100. With the ability to print up to 13 inches x 19 inches and featuring improved ChromaLife 100+ dye-based ink, the latest PRO printer helps to create prints that are more representative of the original digital file. A helpful tool of the trade for photographers who print work for themselves and graphic artists or photography students working on their portfolios from their homes, the PIXMA PRO-200 printer also features:

A new 3-inch LCD screen to help users set up the printer, connect to WiFi, monitor ink and paper levels for an improved user experience
New Skew Correction feature, which automatically corrects shifts the paper may encounter during printing
Professional print and layout software, which can work as a stand-alone program, or integrated into Adobe® Lightroom® or Photoshop® as a plugin to work within a photographer’s workflow, to help take the guesswork out of making great prints
Vast media support to print on a variety of surfaces such as Canon Photo Paper Pro Luster and Premium Fine Art Rough, as well as the ability to print longer panoramic images in comparison to previous models

Pricing and Availability

The Canon RF70-200mm F4 L IS USM, and RF50mm F1.8 STM lenses are scheduled to be available in early and mid-December 2020 for a suggested retail price of $ 1,599.00 and $ 199.99, respectively*.

The PIXMA PRO-200 printer is scheduled to be available later in November for a suggested retail price of $ 599.99*.

For more information, please visit cusa.canon.com.

[i] Based on CIPA (Camera & Imaging Products Association) standards. Testing performed at a focal length of 200mm using the EOS R camera.

[ii] Based on CIPA (Camera & Imaging Products Association) standards. Testing performed at a focal length of 200mm using the EOS R5 camera.

[iii] Based on CIPA (Camera & Imaging Products Association) standards. Testing performed at a focal length of 50mm using the EOS R5 camera.

Canon RF 70-200 F4L IS USM / RF 50mm F1.8 STM specifications

	Canon RF 70-200 F4L IS USM	Canon RF 50mm F1.8 STM
Principal specifications
Lens type	Zoom lens	Prime lens
Max Format size	35mm FF
Focal length	70–200 mm	50 mm
Image stabilization	Yes	No
CIPA Image stabilization rating	5 stop(s)
Lens mount	Canon RF
Aperture
Maximum aperture	F4	F1.8
Minimum aperture	F32	F22
Aperture ring	No
Number of diaphragm blades	9	7
Optics
Elements	16	6
Groups	11	5
Special elements / coatings	4 UD elements + Air Sphere coating	1 aspherical element + Super Spectra Coating
Focus
Minimum focus	0.60 m (23.62″)	0.30 m (11.81″)
Maximum magnification	0.28×	0.25×
Autofocus	Yes
Motor type	Nano ultrasonic	Stepper motor
Full time manual	Yes	No
Focus method	Internal
Distance scale	No
DoF scale	No
Focus distance limiter	Yes
Physical
Weight	695 g (1.53 lb)	160 g (0.35 lb)
Diameter	84 mm (3.31″)	69 mm (2.72″)
Length	119 mm (4.69″)	41 mm (1.61″)
Materials	Magnesium alloy
Sealing	Yes	No
Colour	White	Black
Zoom method	Rotary (extending)
Power zoom	No
Zoom lock	Yes
Filter thread	77 mm	43 mm
Hood supplied	Yes	No
Hood product code		ES-65B
Tripod collar	No

Articles: Digital Photography Review (dpreview.com)

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Panasonic announces compact Lumix S 85mm F1.8 prime for L-mount

04 Nov

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Panasonic has announced the Lumix S 85mm F1.8 for L-mount. This compact lens has nine elements, two of which are ED glass that help control chromatic aberration, along with a nine-blade aperture for circular out-of-focus highlights. It has a minimum focus distance of 0.8m (2.6ft) and a maximum magnification of 0.13x.

The 85mm F1.8 is just 82mm (3.2″) long and weighs in at 355g (12.5oz). The lens is dust and moisture-resistant and Panasonic claims that it can function down to -10°C/+14°F. It’s designed to have the same size and control placement as Panasonic’s other upcoming L-mount primes (24/35/50mm), for easier use with things like gimbals.

The Lumix S 85mm F1.8 will be available in January for $ 599.

Press release:

A New F1.8 Large-Aperture Fixed Focal Length Lens for the LUMIX S Series

Compact, Lightweight Medium-Telephoto LUMIX S 85mm F1.8 (S-S85)

Newark, NJ (November 4, 2020) – Panasonic is pleased to introduce a new large-aperture medium-telephoto fixed focal length lens, the LUMIX S 85mm F1.8 (S-S85) that enhances portrait photography with its beautiful bokeh effect. Based on the L-Mount system for the LUMIX S Series full-frame mirrorless camera, Panasonic is going to release four F1.8 large-aperture lenses as previously announced, and this 85mm F1.8 is the first one. These four F1.8 lenses feature common size and position of control parts to provide practical advantage in use, for example, when the camera is on a gimbal, it is easy to exchange lenses quickly with minimum adjustment of connected gears. Filters can also be used in common thanks to the same diameter. Boasting high mobility realized by its compact size and light weight, the LUMIX S 85mm F1.8 is also suitable for stills.

Comprising 9 elements in 8 groups, the use of 2 ED (Extra-low Dispersion) lenses effectively suppresses both axial chromatic aberration and chromatic aberration of magnification. Panasonic S series lenses even pursue the beauty of bokeh and the LUMIX S 85mm F1.8 provides smooth defocus gradation from the focus peak to the neighboring area of the image as well as smooth, round bokeh of point light source without vignetting. The LUMIX S 85mm F1.8 also excels in video recording performance with a mechanism that suppresses focus breathing, which was a critical problem of all interchangeable lenses designed for still image photography.

With its compact size and approximately 355g weight, the LUMIX S 85mm F1.8 features stunning mobility. The rugged dust/splash-resistant* design withstands use under harsh conditions even at 10 degrees below zero for high mobility. The filter diameter is 67 mm, with a 9-blade circular aperture diaphragm.

In addition to the four F1.8 large-aperture lenses, A 70-300mm telephoto zoom lens is also under development to further enhance LUMIX S Series lens lineup. Panasonic and L-Mount system alliance are committed to the development of L-Mount lenses for the further expansion of its lineup to fulfill the needs of customers.

* Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water.

Panasonic Lumix S 85mm F1.8 specifications

Principal specifications
Lens type	Prime lens
Max Format size	35mm FF
Focal length	85 mm
Image stabilization	No
Lens mount	L-Mount
Aperture
Maximum aperture	F1.8
Minimum aperture	F22
Aperture ring	No
Number of diaphragm blades	9
Optics
Elements	9
Groups	8
Special elements / coatings	2 ED elements
Focus
Minimum focus	0.80 m (31.5″)
Maximum magnification	0.13×
Autofocus	Yes
Motor type	Linear Motor
Full time manual	Yes
Focus method	Internal
Distance scale	No
DoF scale	No
Physical
Weight	355 g (0.78 lb)
Diameter	74 mm (2.91″)
Length	82 mm (3.23″)
Materials	Magnesium alloy
Sealing	Yes
Colour	Black
Filter thread	67 mm
Hood supplied	Yes

Articles: Digital Photography Review (dpreview.com)

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Sony a7C review: Compact size, big sensor image quality

28 Oct

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87%

Overall score

Jump to conclusion

The Sony a7C is the company’s latest and smallest full-frame interchangeable lens camera. It fits a 24MP full-frame sensor and image stabilization into a body more closely resembling the APS-C sensor a6600.

A lot of work has clearly gone into making this one of the smallest full frame cameras available, whereas a lot of the features and capabilities are familiar. A new retractable kit zoom is being launched along with the a7C to help maintain those size savings.

Out of camera JPEG.
ISO 500 | 1/40 sec | F9 | Sony FE 35mm F1.8
Photo by Carey Rose

Key specifications

24MP BSI CMOS full-frame sensor
Bionz X processor (same as in the a7 III)
‘Real-time tracking’ AF system with human head, face, eye, and animal recognition
Oversampled 4K video at up to 30p, including 8-bit S-Log and HLG
Continuous bursts at up to 10 fps
Fully articulating 921K dot touchscreen
2.36M dot EVF with 0.59x mag.
Mic and headphone sockets
Large ‘Z-type’ battery, rated to 740 shots per charge

The Sony a7C is available at a price of around $ 1799 ($ 2399 CAD) or with the new collapsible 28-60mm F4-5.6 kit zoom for around $ 2099 ($ 2699 CAD).

Review contents

From the camera’s controls to the image and video quality it’s capable of, find out what exactly what you want to know about the a7C right here.

What’s new and how it compares

The a7C fits almost all the capabilities of the a7 III into a body that has more in common with the a6000 series. This means a smaller viewfinder but few other compromises.

The a7C has three dials, all controlled using your thumb. It still handles pretty well, though, with a solid body and a small but pretty comfortable grip.

The a7C’s main strengths are its size and convenience. This could make it a powerful travel or family camera. But there’s a price to be paid, and this isn’t necessarily a budget option.

The a7C produces both Raw and JPEG images that are a match for any of its peers. Dynamic range is excellent but you need to shoot large, uncompressed Raw files to get the full benefit.

The a7C’s main improvement over the a7 III is an autofocus system that integrates all its subject recognition capabilities so you don’t need to mess around changing modes to get the most out of it.

Video is good but its operation can be a little awkward.

The a7C’s combination of size, image quality, AF performance and battery life make it a superb travel camera, but some awkward aspects of operation, including its small viewfinder, hold it back as a photographer’s choice.

We’ve been shooting the a7C with both its kit zoom and the sensibly compact FE 35mm F1.8, to see what the camera offers.

See the gallery

Articles: Digital Photography Review (dpreview.com)

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Lime One is a compact, easy to use light meter you attach to your camera’s shoe mount

07 Oct

German mechatronics engineer Johannes Heberlein has launched a new photo accessory on Kickstarter, the Lime One compact hot shoe light meter. The meter has been designed to be very easy to use, and even updates its readings in real-time.

In 2018, Heberlein started using film cameras, and he immediately found his light meter options somewhat lacking. He started using a smartphone-based solution but became frustrated with needing to constantly take his phone out of his pocket, get an exposure value and then put his phone away. In late 2018, Heberlein started sketching out ideas for a compact, easy to use light meter. His first prototype was ready a few months later and final hardware revisions took place over the next year.

Lime One works with all cameras that have manual exposure control, including analog cameras that do not feature a built-in light meter. Heberlein hopes that Lime One, which has a funding goal just shy of $ 30,000 USD, will help photographers who have been frustrated by external meters and smartphone light meter applications. He designed Lime One to be compact enough that you can leave it attached to your camera indefinitely, even when packing your camera away in a bag.

Lime One promises fast operation and start-up, plus the ability to store previous settings. It has four modes: aperture priority, shutter priority, manual mode, and exposure value. The control wheel has a knurled edge for grip and when holding the Lime One’s button while rotating the wheel, you can change secondary parameters.

The hot shoe light meter is constructed using anodized aluminum for both the body and wheel and attaches to a standard accessory shoe mount. The device is battery powered and uses a CR2032 battery.

The Lime One appears very simple to operate. For example, when using aperture priority, you set the desired aperture on the Lime One using the control wheel, frame your shot, and then the light meter shows you on its top display the required shutter speed. You can also use exposure compensation by holding down the button while rotating the control wheel. By double-tapping this same button, you access the menu where you can perform actions such as adjusting operational mode and ISO.

Hedeco Lime One on 6×6 folding medium format camera. Image credit: Hedeco, Kickstarter

For those who pledge €99 or more, which is roughly $ 115 USD, you will receive one Lime One in silver in April 2021. If you pledge €149 (about $ 175 USD), you have a choice of silver or black for Lime One, plus you receive an accessory pack. If you have access to a 3D printer, you can download the files to print your own accessories and instead purchase just the standard pack.

To learn more about the Lime One compact light meter, head to the Kickstarter page.

Disclaimer: Remember to do your research with any crowdfunding project. DPReview does its best to share only the projects that look legitimate and come from reliable creators, but as with any crowdfunded campaign, there’s always the risk of the product or service never coming to fruition.

Articles: Digital Photography Review (dpreview.com)

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Tamron announces a compact $549 70-300mm F4.5-6.3 for Sony E mount cameras

25 Sep

Tamron has announced the release of the 70–300mm F4.5–6.3 Di III RXD, a lens deemed as ‘the world’s smallest and lightest telephoto zoom lens for Sony E-mount full-frame mirrorless cameras.’

The lens is constructed of 15 elements in 10 groups, including a low dispersion element for minimizing aberrations. Autofocus is driven by Tamron’s Rapid Extra-Silent Stepping Drive (RXD) motor technology.

Other specifications include an aperture range of F4.5 (at 70mm) to F32 (at 300mm), a seven-blade aperture diaphragm and a minimum focusing distance of 80cm (31.5”) on the wide end and 150cm (59.1”) on the tele end. Tamron says the lens is moisture-resistant thanks to an array of seals in ‘critical locations’ and its compact design measures in at just 14.7cm (5.8”) long, 77mm (3”) diameter and weighs only 545g (19.2oz).

The lens is expected to retail go on sale starting October 29 for $ 549, but Tamron notes the complexities caused by the COVID-19 pandemic could change that date.

Press release:

Tamron Announces the World’s Smallest and Lightest Telephoto Zoom Lens for Sony E-mount Full-Frame Mirrorless Cameras

70-300mm F/4.5-6.3 Di III RXD (Model A047)

September 24, 2020, Commack, New York – Tamron announces the launch of the 70-300mm F/4.5-6.3 Di III RXD (Model A047), a telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens will be on sale on October 29, 2020 at approximately $ 549.00; however, due to the current global health crisis, the release date or product supply schedule can change.

While Tamron has manufactured many popular telephoto zoom lenses that extend to 300mm for DSLR cameras, the new 70-300mm is the first model designed for full-frame mirrorless cameras. Developed with the concept of bringing the joy of easy telephoto shooting to photographers everywhere, it’s the world’s smallest and lightest 70-300mm zoom lens— just 5.8 in. in length and weighing a mere 19.2 oz.— and delivers exceptional image quality.

Its Moisture-Resistant Construction provides greater protection when shooting outdoors and the lens shares the 67mm filter diameter common to all members of Tamron’s lens series for full-frame mirrorless cameras. The lens also takes full advantage of in-camera features, including Sony’s Fast Hybrid AF and Eye AF that support a fantastic shooting experience. The 70-300mm F4.5-6.3 is a highly practical lens that makes the excitement of telephoto shooting easier than ever before across a diverse range of shooting styles including landscapes, sports and other athletic events, wildlife, portraits, and more.

PRODUCT HIGHLIGHTS

1. A telephoto zoom so compact you will want to carry it around everyday

Tamron has adopted a dedicated design for mirrorless cameras and achieved a compact size once again by fixing the aperture at F6.3 at the telephoto end. The maximum diameter is 77mm. Measuring just 5.8

in. and weighing a mere 19.2 oz., this 70-300mm F4.5-6.3 is the world’s smallest and lightest telephoto zoom lens for full-frame mirrorless cameras. Compatible with Sony’s popular E-mount cameras, it has been developed with the concept of enabling photographers to experience the universe of full-scale, full-frame 300mm telephoto photography more easily.

The AF drive system incorporates the exceptionally quiet RXD (Rapid eXtra-silent stepping Drive) stepping motor. Because this lens is compatible with Sony camera features, including in body image stabilization and Eye AF, you can enjoy comfortable, high-speed, high precision telephoto photography, even handheld.

Experience the excitement of bringing distant subjects closer as well as the perspective flattering characteristics achieved by full-scale telephoto photography more easily than ever before. For landscapes, sports, birds, and wildlife as well as closer subjects such as portraits and street scenes, this lens expands the range of telephoto photography.

2. Superior optical performance and supreme lightweight portability

Pursuing lightweight design as a top priority, Tamron has created a compact 70-300mm F4.5-6.3 zoom lens that makes 300mm telephoto shooting easy and fun. The superb optical design is based on a rigorous simulation process using state-of-the-art design technologies. As a result, Tamron has successfully struck a balance between extreme lightness (19.2 oz.) and compactness (5.8 in.), incorporating a slim lens barrel with a maximum diameter of 77mm— all without sacrificing high image quality. The optical design includes 15 elements in 10 groups, with an LD (Low Dispersion) lens element precisely arranged to suppress axial chromatic and other aberrations that are likely to happen with telephoto zoom lenses. At 300mm, a commonly used telephoto zoom focal length, the design delivers excellent resolution from edge-to-edge. Overall, the efficient optical construction (which also contributes to its light weight), plus Tamron’s BBAR (Broad-Band Anti-Reflection) Coating with its well-established reputation for anti-reflection properties, combine to enable the photographer to capture extremely clear, crisp images across the entire zoom range. While the lens features an advanced design with excellent core image quality, optical performance can be enhanced even further by employing the lens correction features found on Sony cameras.

With the introduction of this lens, all photographers, from first-time users of dedicated telephoto zoom lenses to experienced enthusiasts seeking a compact, lightweight telephoto zoom, can comfortably enjoy the advantages of a powerful, versatile zoom without worry about size or weight. Photographers who are shooting with in-camera image stabilization or using a tripod, can reduce the burden of their gear. Moreover, the 70-300mm F4.5-6.3 maintains excellent balance even when used with the APS-C sized E-mount cameras that are smaller than full-frame cameras (e.g., Sony ?6500); consequently, users can also enjoy photography with an even greater equivalent telephoto zoom appearance of approximately 450mm.

3. The RXD stepping motor unit is exceptionally quiet?

The AF drive incorporates a sensor that accurately detects the position of the lens while the RXD motor unit delivers optimized AF control. This achieves very fast and accurate autofocus operation and allows

users to maintain tack-sharp focus on continuously moving subjects shot at the telephoto zoom position. Thanks to the exceedingly quiet AF, the lens can be used discreetly in concert halls and other situations that require low noise levels, and for video recording.

4. A full family of superb, compact lenses made especially for mirrorless cameras

The 70-300mm F4.5-6.3 shares the same uniform 67mm filter diameter as other members of Tamron’s series of full-frame mirrorless camera lenses. When using an assortment of these lenses, users can easily interchange filters (e.g., PL, ND, etc.) and lens caps, thereby increasing convenience and minimizing costs as it is unnecessary to purchase a collection of different size filters.

Tamron’s lineup of lenses with 67mm filter diameter for full-frame mirrorless cameras (in the order they were launched):

– 28-75mm F/2.8 Di III RXD (Model A036) / High-speed standard zoom lens

– 17-28mm F/2.8 Di III RXD (Model A046) / High-speed ultra-wide-angle zoom lens

– 24mm F/2.8 Di III OSD M1:2 (Model F051) / Prime lens

– 35mm F/2.8 Di III OSD M1:2 (Model F053) / Prime lens

– 20mm F/2.8 Di III OSD M1:2 (Model F050)/ Prime lens

– 70-180mm F/2.8 Di III VXD (Model A056) / High-speed telephoto zoom lens

– 28-200mm F2.8-5.6 Di III RXD (Model A071)/ All-in-one zoom lens

5. Moisture-Resistant Construction for added protection

Seals are located at the lens mount area and other critical locations to deter infiltration of moisture and/or rain drops and afford Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions.

6. Compatible with camera-specific features and functions

Tamron’s new 70-300mm F4.5-6.3 is compatible with many of the advanced features that are specific to certain mirrorless cameras. These include the following:

– Fast Hybrid AF

– Eye AF

– Direct Manual Focus (DMF)

– In-camera lens correction (shading, chromatic aberration, distortion)

– Camera-based lens unit firmware updates

SPECIFICATIONS

Model	: A047
Focal Length	: 70-300mm
Maximum Aperture	: F4.5-6.3
Angle of View (diagonal)	: 34°21′-8°15′?(for full-frame mirrorless format)
Optical Construction	: 15 elements in 10 groups
Minimum Object Distance	: 31.5 in. (WIDE), 59.1 in. (TELE)
Maximum Magnification Ratio	: 1:9.4 (WIDE) / 1:5.1 (TELE)
Filter Size	: Ø67mm
Maximum Diameter	: Ø77mm
Length*	: 5.8 in.
Weight	: 19.2 oz.
Aperture Blades	: 7 (circular diaphragm)**
Minimum Aperture	: F22-32
Standard Accessories	: Round-shaped hood, Lens caps
Compatible Mounts	: Sony E-mount

Articles: Digital Photography Review (dpreview.com)

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Sony a7C sample gallery updated, with more shots from compact 28-60mm kit lens

22 Sep

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Sony’s a7C is a really compact full-frame camera – especially when paired with the new FE 28-60mm F3.5-5.6 kit lens. We’ve been doing plenty of shooting with the combo and have updated our gallery to show you just what you can expect.

Check out our gallery of sample images

Articles: Digital Photography Review (dpreview.com)

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Sony announces compact, travel-friendly a7C 24MP full-frame mirrorless camera

15 Sep

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Sony has announced the a7C, a compact 24MP full-frame mirrorless camera. The company heralds it as the world’s smallest full-frame camera with image stabilization.

The a7C camera crams in most of the a7 III’s specifications, including 5-axis image stabilization, 10 fps shooting with autofocus, and oversampled 4K video into a body that’s smaller in every dimension than the existing camera. A one-piece magnesium alloy structure helps keep the weight down (22% less than the a7 III, at 509g / ~18oz).

Despite the size reduction, Sony has made room for a large NP-FZ100 battery, which powers the a7C to a rating of 740 shots per charge using the rear screen or 680 using the viewfinder.

The a7C camera crams in most of the a7 III’s specifications, including 5-axis image stabilization

The viewfinder is perhaps the most obvious area in which compromises to the specification have been made: the a7C uses a smaller-than-usual 1cm (0.39″-type) viewfinder panel. So although on paper, the 2.36M dot resolution is a match for the a7 III, the magnification ends up being a rather low 0.59x.

Alongside the a7C, Sony has announced a collapsible 28-60mm F4-5.6 kit zoom. It’s a manually extending zoom lens, that when retracted ensures a small camera/lens combination.

The a7C will be available in late October with a list price of $ 1799 body-only or $ 2099 with the new FE 28-60mm 4-5.6mm zoom lens.

Find out what we think so far in our
Sony a7C initial review

Sony a7C sample images

Sony Electronics Introduces Alpha 7C Camera and Zoom Lens, the World’s Smallest and Lightest[i] Full-frame Camera System

New HVL-F28RM Compact Flash is also Announced

SAN DIEGO, CA – September 14, 2020 – Today, Sony Electronics Inc. announced several additions to an already impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.

The Alpha 7C is the world’s smallest and lightest[ii] full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video[iii] capabilities and more. When paired with the world’s smallest and lightest[iv] FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detection[v].

“We are committed to creating the best tools possible, based on the needs of our customers,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand.”

New Alpha 7C: Uncompromised Full-frame Performance in a Compact Design
The new Alpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, offering high sensitivity, outstanding resolution, 15-stop[vi] wide dynamic range and high-speed image data processing.

Measuring only 4.9 inches x 2.8 inches x 2.2 inches (124.0mm x 71.1mm x 59.7mm) and weighing just 18oz (509g)[vii], the Alpha 7C is similar in size and weight to an APS-C camera[viii], with only 1 percent more weight than the Alpha 6600. The Alpha 7C achieves the world’s smallest and lightest compact body[ii] through upgraded 5-axis in-body stabilization and shutter units, and the utilization of magnesium alloy monocoque construction, often used in the bodies of cars and aircraft. Even in this compact body, the Alpha 7C features a 5-step[ix] stabilization effect that allows for shooting snaps without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power for long shooting durations and to capture up to an industry-leading[x] 740 images[xi] when using the LCD monitor, or 680 images[xi] when using the viewfinder.

Outstanding Full-frame Image Quality

Sony’s new Alpha 7C combines high resolution with low noise for excellent image quality at all sensitivities, offering the user stunning image quality for shooting everyday photography and movies such as nature, portraits, sports, street photography and more. Standard ISO extends up to 51,200 and is expandable from ISO 50-204,800[xii] for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output[xiii] for natural gradations.

Advanced Autofocus

Using AI-driven functions, the Alpha 7C’s Real-time Tracking[xiv] maintains accurate focus automatically while the shutter button is half-pressed. In addition, “Tracking On + AF-On” is now assignable to a custom key and can be activated at once while the AF-ON button is pressed. Moreover, the intended subject can be specified just by touching it on the monitor when “Touch Tracking” has been turned ON via the menu and is available for both stills and movies. The Alpha 7C’s AF functions also feature Real-time Eye AF for both humans and animals to achieve fast and accurate focus[xvi]. When using Real-time Tracking while “Face/Eye Priority in AF” is ON with a human subject, the subject’s eye and face is detected and locked on in real-time with extremely high tracking precision.
The Alpha 7C provides wide, fast, reliable AF that locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93 percent of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.

The Alpha 7C also features continuous shooting at up to 10 fps[xvii] with AF/AE (autoexposure) by using a newly developed shutter unit and refined image processing system. It is also possible to shoot continuously at up to 8 fps[xvii] in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion. The Alpha 7C allows up to approximately 223 JPEG (Fine L) images, 115 compressed RAW images, or 45 uncompressed RAW images to be captured in one continuous burst[xviii], and achieves highly accurate and reliable AF precision in light down to EV-4[xix]. These features make it easier to capture fast moving subjects in challenging environments.

Expanded Video Capabilities

Full-frame full-pixel readout without the need for pixel binning makes it possible to capture more than twice[xx] the amount of data required for 4K video (QFHD: 3840 x 2160)[iii], which is then oversampled to produce high quality 4K footage with exceptional detail and depth. In addition, the Alpha 7C supports HDR (HLG[xxi]) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fps[iii] and other advanced video features for additional creative freedom.

Furthermore, the Alpha 7C features Real-time Eye AF (human) for video shooting. The eye is automatically tracked with high precision and reliability so that the operator can concentrate on the content rather than focus operation. Users can also customize AF Transition Speed in seven settings, and AF Subject Shift Sensitivity in five settings, in their preferences. Touch Tracking functionality is also available for movie shooting.

The Alpha 7C features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The MOVIE button has been positioned on the top of the camera making it easier to operate while recording in selfie mode. The new Alpha 7C not only records high-quality video, but also high-quality audio. A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit can be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings. Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for Alpha system moviemaking. Headphone and microphone jacks are also provided to accurately monitor recorded sound, and metadata attached to movie footage shot vertically on the camera allows the footage after transfer to the smartphone or similar device, to also be replayed and edited in the vertical position.

Designed for Reliable Operation

The Alpha 7C is designed with the user in mind. The touch panel LCD monitor is a large touch-sensitive 3.0 type with approximately 921 thousand dots, providing optimal visibility even in bright outdoor conditions, and supporting touch focus, tracking and shutter operations. The Alpha 7C also features a high-quality view mode for finer, more natural detail in addition to a 2.35 megadot (approx.) XGA OLED Tru-Finder™ EVF. The Alpha 7C offers functions that simplify operation during and after shooting, such as Fn button customizations and more. It is also dust and moisture resistant[xxii] to support shooting needs in challenging environments.

To simplify workflow needs, Wi-Fi compatible wireless-communication functions allows images and movies to be directly transferred[xxiii] to a smartphone or tablet for convenient sharing, viewing or saving. In addition to the conventional 2.4GHz band, support for the 11ac standard allows transfer via 5GHz band (IEEE 802.11a/b/g/n/ac)[xxiv] so that users can select that stable and high-speed transfer with low interference. A USB Type-C® connector that supports SuperSpeed USB 5Gbps (USB 3.2) is also provided, allowing fast transfer of images during PC remote shooting and power supply from external mobile batteries.

New FE 28-60mm F4-5.6: The World’s Smallest and Lightest[iv] Full-frame Zoom Lens with High Image Quality

The new FE 28-60mm F4-5.6 offers the world’s smallest and lightest[iv] form factor in a standard zoom lens, delivering high optical performance that achieves the high-resolution depiction of full-frame everywhere in the image. Optimal arrangement of the three aspherical lens elements effectively suppresses aberrations throughout the zoom range and realizes high resolution from corner to corner. A minimum focus distance of 0.99 foot (0.3m) (wide-angle) to 1.48 feet (0.45m) (telephoto) delivers close-up capability, making it perfect for everyday use or vlogging with a gimbal or grip.

At 5.9oz (167g) and 2.6 inches dia. x 1.8 inches length (66.6 mm dia. x 45 mm length), along with its mechanical and optimal optical design that features a retracting structure, the FE 28-60mm F4-5.6 achieves unrivaled compactness and lightness, allowing users to easily carry it all the time. From everyday shooting to scenery, portraits and travel, it’s the ideal lens for any type of on-the-go shooting in a wide variety of environments. When combined with the Alpha 7C, the combination achieves uncompromising full-frame performance with the world’s smallest and lightest full-frame camera and lens system[i]. Even with its compact size and light weight, the FE 28-60mm F4-5.6 is dust and moisture resistant[xxii] and accepts a variety of 40.5mm filters.

The FE 28-60mm F4-5.6 delivers high-speed, high-accuracy AF allowing for Real-time Tracking and Real-time Eye AF, using a linear motor. In addition to Sony’s advanced AF capabilities, the FE 28-60mm F4-5.6 features an internal focus design which leaves the lens length unchanged with focus motion and close-up shots, enabling users to easily capture a wide variety of content from regular movie shooting to comfortable vlogging.

New HVL-F28RM: Compact Flash with Light Intensity Control Linked to Camera Face Detection[v]

The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system, and offers the type of reliable, stable performance that only a genuine Sony product can provide. When compared to the HVL-F32M, the HVL-F28RM features a 12 percent reduction in volume and 7 percent reduction in weight. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.

The HVL-F28RM offers consistent GN28[xxv] light output, optimized light distribution and continuous flash performance that won’t interrupt the user’s workflow, as well as stable radio wireless communication and multi flash radio control. The new flash also features Sony’s newly introduced flash control linked to camera face detection[v] advanced technology. When used with a compatible camera, the balance between the light falling on the subject’s face and ambient light is evaluated to automatically adjust accurate white balance so that the subject’s face is rendered with natural, lifelike color. In addition, flash compensation, light ratio, and other detailed flash parameters can be controlled directly from a compatible camera[xxvi]. A camera custom key can be assigned to call up the flash parameter display so that adjustments can be made while looking through the viewfinder and gripping the camera. Flash parameters are shown in the selected camera display language.

A newly developed “Metal Shoe Foot with Rugged Side Frame”[xxvii] that also houses the unit’s electrical contacts offers improved resistance to physical shock and impact from all directions. The Multi Interface foot is fabricated from metal for higher strength. The HVL-F28RM also features a dust and moisture resistant[xxii] design. When the HVL-F28RM is mounted and locked onto the Alpha 7C, Alpha 7S III, Alpha 7R IV and Alpha 9 II, durability to dust and moisture is improved, even when used in challenging outdoor environments.

The HVL-F28RM also features simple, intuitive operation with minimal controls including +/- light level buttons, pairing button, test button and lock lever. Plenty of light is available for bounce applications. The flash angle can also be set as required via 0, 20, 40, 60, 80, and 120 degree click stops for easy positioning. The new flash also features a built-in wireless radio trigger for reliable flash triggering when mounted on a compatible camera[xxvi] and paired with an off-camera unit. When used as a transmitter, the HVL-F28RM can control up to 15 flash and/or receiver units in 5 groups[xxviii] at distances of up to 114 feet (35 meters)[xxix] for extraordinary lighting control and versatility. The HVL-F28RM is powered by two AA (LR6) alkaline or NiMH batteries. A fresh pair of alkaline batteries can provide power for up to 110 continuous flashes (1/1 manual flash with alkaline batteries)[xxix].

Pricing and Availability

The new Alpha 7C compact full-frame camera will be available in late October and will be sold for approximately $ 1,799.99 USD and $ 2,399.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

The FE 28-60mm F4-5.6 zoom lens will be available in early 2021 and will be sold for approximately $ 499.99 USD and $ 649.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

A new kit featuring the Alpha 7C compact full-frame camera and FE 28-60mm F4-5.6 zoom lens will also be available in late October and will be sold for approximately $ 2,099.99 USD and $ 2,699.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

The HVL-F28RM flash will be available this winter and will be sold for approximately $ 249.99 USD and $ 329.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new camera, lens and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony ? – Alpha.

[i] An Alpha 7C with an FE 28-60mm F4-5.6 lens mounted. Among full-frame interchangeable-lens digital cameras, in combination with an interchangeable zoom lens. As of Sept. 2020. Sony survey.
[ii] Among full-frame interchangeable-lens digital cameras with optical in-body image stabilization mechanism, as of Sept. 2020. Sony survey.
[iii] A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording.
[iv] Among interchangeable zoom lenses for 35mm full-frame format digital camera bodies, as of Sept. 2020. Sony survey.
[v] This function is only compatible with Alpha 7C as of Sept. 2020
[vi] When shooting still images. Sony test conditions.
[vii] With battery and memory card included
[viii] Compared to the size of Alpha 6600, 120.0mm x 66.9mm x 59.0mm and a weight of 503g (With battery and memory card included).
[ix] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.
[x] Among full-frame mirrorless interchangeable-lens digital cameras with autofocus function, as of Sept. 2020. Sony survey.[xi] CIPA standards.
[xii] ISO expandable to 50 – 204,800 for stills, 100 – 102,400 for movies.
[xiii] Limited to 12-bit when compressed RAW is used for continuous shooting, BULB shooting, or when long-exposure noise reduction is [ON].
[xiv] “Tracking” in the menu.
[xv] Available on still images only.
[xvi] Accurate focus may not be achieved with certain subjects in certain situations.
[xvii] Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode. UHS-II compatible SDXC memory card required. Sony test conditions. Maximum fps will depend on camera settings.
[xviii] Continuous “Hi+” mode. UHS-II compatible SDXC memory card required. Sony test conditions.
[xix] ISO 100 equivalent, F2.0 lens.
[xx] 24p recording. Approx. 1.6x at 30p.
[xxi] HDR (HLG) images can be viewed by connecting the camera directly to a Sony TV that supports HDR (HLG) playback.
[xxii] Not guaranteed to be 100% dust and water resistant.
[xxiii] Smartphone or tablet must have Imaging Edge Mobile installed. Please use version 7.2 or later.
[xxiv] Models sold in some countries/regions support IEEE 802.11b/g/n (2.4 GHz) wireless LAN only. 5GHz communication may be restricted in some countries and regions.
[xxv] 50 mm, at ISO 100 in meters
[xxvi] Visit Sony support webpage for functional compatibility information.
[xxvii] Design registration application pending.
[xxviii] In group flash mode. 3 groups (A-C) in TTL or manual flash mode.
[xxix] Sony internal test conditions.

Sony a7C specifications

Price
MSRP	$ 1799 (body only), $ 2099 (w/28-60mm lens)
Body type
Body type	SLR-like (bridge)
Body material	Magnesium alloy
Sensor
Max resolution	6000 x 4000
Image ratio w:h	1:1, 4:3, 3:2, 16:9
Effective pixels	24 megapixels
Sensor photo detectors	25 megapixels
Sensor size	Full frame (35.6 x 23.8 mm)
Sensor type	BSI-CMOS
Processor	BIONZ X
Color space	sRGB, Adobe RGB
Color filter array	Primary color filter
Image
ISO	Auto, 100-51200 (expands to 50-204800)
Boosted ISO (minimum)	50
Boosted ISO (maximum)	204800
White balance presets	7
Custom white balance	Yes
Image stabilization	Sensor-shift
Image stabilization notes	5-axis
CIPA image stabilization rating	5 stop(s)
Uncompressed format	RAW
JPEG quality levels	Extra fine, fine, standard
File format	JPEG (Exif v2.32) Raw (Sony ARW, 14-bit)
Optics & Focus
Autofocus	Contrast Detect (sensor) Phase Detect Multi-area Center Selective single-point Tracking Single Continuous Touch Face Detection Live View
Autofocus assist lamp	Yes
Digital zoom	Yes (2X)
Manual focus	Yes
Number of focus points	693
Lens mount	Sony E
Focal length multiplier	1×
Screen / viewfinder
Articulated LCD	Fully articulated
Screen size	3″
Screen dots	921,600
Touch screen	Yes
Screen type	TFT LCD
Live view	Yes
Viewfinder type	Electronic
Viewfinder coverage	100%
Viewfinder magnification	0.59×
Viewfinder resolution	2,360,000
Photography features
Minimum shutter speed	30 sec
Maximum shutter speed	1/4000 sec
Maximum shutter speed (electronic)	1/8000 sec
Exposure modes	Program Aperture priority Shutter priority Manual
Built-in flash	No
External flash	Yes (via hot shoe)
Flash X sync speed	1/160 sec
Drive modes	Single Continuous (Hi+/Hi/Mid/Lo) Self-timer (Std/Cont.) Bracket (Single/Cont.) WB bracket DRO bracket
Continuous drive	10.0 fps
Self-timer	Yes
Metering modes	Multi Center-weighted Highlight-weighted Average Spot
Exposure compensation	±5 (at 1/3 EV, 1/2 EV steps)
AE Bracketing	±5 (3, 5 frames at 1/3 EV, 1/2 EV steps)
WB Bracketing	Yes
Videography features
Format	MPEG-4, XAVC S, H.264
Modes	3840 x 2160 @ 30p / 100 Mbps, XAVC S, MP4, H.264, Linear PCM 3840 x 2160 @ 25p / 100 Mbps, XAVC S, MP4, H.264, Linear PCM 3840 x 2160 @ 24p / 100 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 120p / 100 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 60p / 50 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 50p / 50 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 30p / 50 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 25p / 50 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 24p / 50 Mbps, XAVC S, MP4, H.264, Linear PCM
Microphone	Stereo
Speaker	Mono
Storage
Storage types	SD/SDHC/SDXC card (UHS-II supported)
Connectivity
USB	USB 3.2 Gen 1 (5 GBit/sec)
USB charging	Yes
HDMI	Yes (Micro HDMI)
Microphone port	Yes
Headphone port	No
Wireless	Built-In
Wireless notes	802.11ac (dual-band) + Bluetooth + NFC
Remote control	Yes (via smartphone or Bluetooth)
Physical
Environmentally sealed	Yes
Battery	Battery Pack
Battery description	NP-FZ100 lithium-ion battery & charger
Battery Life (CIPA)	740
Weight (inc. batteries)	509 g (1.12 lb / 17.95 oz)
Dimensions	124 x 71 x 60 mm (4.88 x 2.8 x 2.36″)
Other features
Orientation sensor	Yes
Timelapse recording	Yes

Articles: Digital Photography Review (dpreview.com)

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